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Post Info TOPIC: Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


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Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


Oh, Oh, Oh! International Musical Icon and Reigning “Queen of Country Pop” Shania Twain Confirmed for THE LAUNCH, CTV’s New Original Music Series and International TV Format

– THE LAUNCH is currently in production in Toronto with audience tickets to attend tapings of the series still available –

By Bell Media | Press Release | September 20, 2017

TORONTO (September 20, 2017) – CTV announced today that international musical star and reigning “Queen of Country Pop” Shania Twain is confirmed as the latest mentor on the inaugural season of CTV’s new original music series and international TV format THE LAUNCH. The top-selling female country artist of all time and five-time Grammy® Award-winning artist joins forces with previously announced recording superstars Fergie, OneRepublic’s Ryan Tedder, along with world-renowned music mogul Scott Borchetta as musical mentors shaping the creation of new releases by undiscovered artists.

“Shania is one of the world’s most sensational artists – a brilliant songwriter, a powerful vocalist, and a show-stopping live performer who has commanded audiences at sold-out concert arenas around the planet,” said Randy Lennox, President, Bell Media. “We are honoured to welcome this stellar, category-defying, homegrown talent on board THE LAUNCH.”

Recognized as the top-selling country artist of all-time, five-time Grammy® Award-winner, Canadian-born, and internationally acclaimed musical artist Shania Twain has sold 90 million albums worldwide. The undisputed “Queen of Country Pop”, Twain is the powerhouse voice behind a string of hits including “You’re Still The One”, “From This Moment On”, and “Man! I Feel Like A Woman!” to name only a few. A Canadian-born artist and author of the best-selling memoir From This Moment, Twain has achieved an unprecedented three Diamond-certified albums; headlined a show-stopping, two-year Las Vegas residency in 2012; and was recognized as the 2016 Billboard Women in Music Icon Award-winner. Shania NOW, Twain’s fifth full-length album led by the declaratory first single “Life’s About to Get Good”, is slated for release on September 29.

Reinventing the music television series genre, THE LAUNCH debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. In each hour-long episode, a group of unsigned emerging artists are mentored in the creation of a new original song by a panel of internationally renowned hit makers and mentors – from discovery to stardom in just two days. THE LAUNCH takes viewers on a fresh journey every week, unveiling new talent and new songs in each episode.

CTV is giving viewers in the Greater Toronto Area an opportunity to experience the excitement first-hand by attending a taping of THE LAUNCH. The studio is located just east of downtown Toronto, and is accessible by TTC with free parking available within a five-minute walk from the studio. Participants interested in attending a taping can visit CTV.ca/TheLaunch for ticket information or RSVP by emailing LaunchAudience@InsightTV.com with subject line “THE LAUNCH Tickets”. Note: include the number of guests, along with full names of everyone attending. All audience members must be at least 11 years of age and those under the age of 16-years-old must be accompanied by an adult.

Following in the successful footsteps of CANADIAN IDOL, THE IHEARTRADIO MMVAs, THE JUNO AWARDS, the MuchMusic and Coca-Cola Covers competition, and most recently, the launch of iHeartRadio Canada, THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media, in partnership with John Brunton and Lindsay Cox of Insight Productions. The format is currently being readied for an upcoming international roll-out.

THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

http://www.bellmedia.ca/pr/press/oh-oh-oh-international-musical-icon-and-reigning-queen-of-country-pop-shania-twain-confirmed-for-the-launch-ctvs-new-original-music-series-and-international-tv-format/



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Shania to be musical mentor on CTV's "The Launch" (Canada)


More about the show...

http://www.billboard.com/articles/business/7775136/scott-borchetta-on-the-launch-his-new-ar-based-artist-discovery-show



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Shania to be musical mentor on CTV's


Is there anywhere mentioned when they are going to show it on TV?

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Shania to be musical mentor on CTV's "The Launch" (Canada)


Tanya wrote:

Is there anywhere mentioned when they are going to show it on TV?


The show is currently in production.

"Partnering with Bell Media in Toronto, the global music TV talent search will air sometime in 2018."

http://www.billboard.com/articles/business/7775136/scott-borchetta-on-the-launch-his-new-ar-based-artist-discovery-show



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Shania to be musical mentor on CTV's


Thank you, Tommy! Too much text. I've got a bit lost in all of that.

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I emailed for tickets and they wrote back almost immediately; giving me 2 tickets to a taping THIS Friday! Ugh! I have to work! Not sure if Shania is in Toronto now to tape this, or if she will tape later.

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RE: Shania to be musical mentor on CTV's "The Launch" (Canada)


Loonie Echo wrote:

I emailed for tickets and they wrote back almost immediately; giving me 2 tickets to a taping THIS Friday! Ugh! I have to work! Not sure if Shania is in Toronto now to tape this, or if she will tape later.


She's in Los Angeles for her NOW listening party tonight (benefiting Shania Kids Can). 



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From Scott Borchetta (left) on Instragram. He is the Executive Producer of "The Launch".

shania_thelaunch100417_scottborchetta

So much fun during @thelaunchtv @shaniatwain @busbee. Stay tuned.

http://instagram.com/scott.borchetta



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Bell Media Rings In ‘The Launch’ – Mipcom Briefs

By Nancy Tartaglione | Deadline | October 16, 2017

Bell Media is bringing music format The Launch to Mipcom with Jane Rimer repping the new series. In partnership with Scott Borchetta, President and CEO of Big Machine Label Group, the series is a behind-the-scenes look at what it takes to break a new artist and bring a song to life. Originally created for Canada’s CTV, the first six-part season kicks off in early 2018 with Shania Twain, Boy George, Fergie, Alessia Cara, Nikki Sixx, Julia Michaels and Jennifer Nettles all participating. Over the course of the program, five unsigned emerging artists compete for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music industry legends. Each installment kicks off with the introduction of a new original song that has been created by a renowned songwriter. Then, each of the five artists audition for the mentors who choose two they feel have the most potential and are the right fit. They work together over the next 48 hours to shape the song and in the finale, the two artists compete against one another, performing their rendition in front of a live audience. The record is released immediately following broadcast.

http://deadline.com/2017/10/bell-media-the-launch-music-format-the-little-old-lady-who-broke-all-the-rules-tv-series-studiocanal-gaumont-rellik-vice-ovation-shame-mipcom-1202189016/

***"The Launch" is being introduced to buyers at the Mipcom TV trade fair in Cannes, France this week. Hopefully a U.S. TV network will pick up the show.



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Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


The Launch (Bell Media)

A new music competition series which aspires to short-circuit the flaw in most formats in the genre: that they rarely produce an artist with long-term commercial viability. The series takes an almost Eurovision-like song-focused approach, skipping the audition porn to kick off with a "launch-ready" song and artist. Each episode features five unsigned artists and a song written by one of the show's star hosts, including Shania Twain, Fergie, Boy George and Nikki Sixx.

http://www.brisbanetimes.com.au/entertainment/tv-and-radio/love-island-blossoms-as-tvs-global-race-for-standout-content-heats-up-20171020-gz4n9x.html



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The Launch @TheLaunchCTV

One song could change everything. #TheLaunch, coming January on @CTV_Television! @ShaniaTwain @Fergie @NikkiSixx @BoyGeorge @scottborchetta

Video promo with Shania - https://twitter.com/TheLaunchCTV/status/928664161034256385

11:42 AM ET - 9 Nov 17

http://twitter.com/TheLaunchCTV



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"The Launch" starts January 10. Still no word if it will be airing in the U.S..

The Launch @TheLaunchCTV

Can’t wait to see mentor @ShaniaTwain on #TheLaunch! It all starts Wednesday, January 10 at 9/8mt on @CTV_Television

New video promo with Shania - https://twitter.com/TheLaunchCTV/status/934890637672923136

4:04 PM ET - 26 Nov 17

http://twitter.com/TheLaunchCTV



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RE: Shania to be musical mentor on CTV's "The Launch" (Canada)


According to a press release, it sounds like Shania will only appear on the first episode of "The Launch" on January 10.

– International musical icon Shania Twain helms inaugural episode as celebrity mentor alongside award-winning producer/songwriter busbee and format co-creator and world-renowned music mogul Scott Borchetta in CTV's all-new, six-part music series –

- Following Twain and busbee's appearance in Episode 1, a staggering roster of musical A-listers join THE LAUNCH -

http://markets.businessinsider.com/news/stocks/Shania-Twain-Leads-THE-LAUNCH-into-CTV-Mid-Season-Schedule-with-Super-Simulcast-Premiere-January-10-1009676145



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Shania Twain @ShaniaTwain

I'm super excited to be a mentor on the very first episode of @TheLaunchCTV! Premiering January 10th, 9pm ET/PT on @CTV_Television.

Video promo - https://twitter.com/ShaniaTwain/status/935904949522673666

11:15 AM ET - 29 Nov 17

http://twitter.com/ShaniaTwain

***This confirms Shania will only be on the first episode.



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RE: Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


The Launch @TheLaunchCTV

Here’s a look at what’s to come when #TheLaunch premieres January 10 on @CTV_Television! cc: @alessiacara @BoyGeorge @Fergie @iek @JenniferNettles @imjmichaels @NikkiSixx @RyanTedder @scottborchetta @ShaniaTwain @stephanmoccio

New extended video promo - https://twitter.com/TheLaunchCTV/status/940193492579618816

7:16 AM ET - 11 Dec 17

http://twitter.com/TheLaunchCTV



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