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Post Info TOPIC: Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


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Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


Oh, Oh, Oh! International Musical Icon and Reigning “Queen of Country Pop” Shania Twain Confirmed for THE LAUNCH, CTV’s New Original Music Series and International TV Format

– THE LAUNCH is currently in production in Toronto with audience tickets to attend tapings of the series still available –

By Bell Media | Press Release | September 20, 2017

TORONTO (September 20, 2017) – CTV announced today that international musical star and reigning “Queen of Country Pop” Shania Twain is confirmed as the latest mentor on the inaugural season of CTV’s new original music series and international TV format THE LAUNCH. The top-selling female country artist of all time and five-time Grammy® Award-winning artist joins forces with previously announced recording superstars Fergie, OneRepublic’s Ryan Tedder, along with world-renowned music mogul Scott Borchetta as musical mentors shaping the creation of new releases by undiscovered artists.

“Shania is one of the world’s most sensational artists – a brilliant songwriter, a powerful vocalist, and a show-stopping live performer who has commanded audiences at sold-out concert arenas around the planet,” said Randy Lennox, President, Bell Media. “We are honoured to welcome this stellar, category-defying, homegrown talent on board THE LAUNCH.”

Recognized as the top-selling country artist of all-time, five-time Grammy® Award-winner, Canadian-born, and internationally acclaimed musical artist Shania Twain has sold 90 million albums worldwide. The undisputed “Queen of Country Pop”, Twain is the powerhouse voice behind a string of hits including “You’re Still The One”, “From This Moment On”, and “Man! I Feel Like A Woman!” to name only a few. A Canadian-born artist and author of the best-selling memoir From This Moment, Twain has achieved an unprecedented three Diamond-certified albums; headlined a show-stopping, two-year Las Vegas residency in 2012; and was recognized as the 2016 Billboard Women in Music Icon Award-winner. Shania NOW, Twain’s fifth full-length album led by the declaratory first single “Life’s About to Get Good”, is slated for release on September 29.

Reinventing the music television series genre, THE LAUNCH debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. In each hour-long episode, a group of unsigned emerging artists are mentored in the creation of a new original song by a panel of internationally renowned hit makers and mentors – from discovery to stardom in just two days. THE LAUNCH takes viewers on a fresh journey every week, unveiling new talent and new songs in each episode.

CTV is giving viewers in the Greater Toronto Area an opportunity to experience the excitement first-hand by attending a taping of THE LAUNCH. The studio is located just east of downtown Toronto, and is accessible by TTC with free parking available within a five-minute walk from the studio. Participants interested in attending a taping can visit CTV.ca/TheLaunch for ticket information or RSVP by emailing LaunchAudience@InsightTV.com with subject line “THE LAUNCH Tickets”. Note: include the number of guests, along with full names of everyone attending. All audience members must be at least 11 years of age and those under the age of 16-years-old must be accompanied by an adult.

Following in the successful footsteps of CANADIAN IDOL, THE IHEARTRADIO MMVAs, THE JUNO AWARDS, the MuchMusic and Coca-Cola Covers competition, and most recently, the launch of iHeartRadio Canada, THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media, in partnership with John Brunton and Lindsay Cox of Insight Productions. The format is currently being readied for an upcoming international roll-out.

THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

http://www.bellmedia.ca/pr/press/oh-oh-oh-international-musical-icon-and-reigning-queen-of-country-pop-shania-twain-confirmed-for-the-launch-ctvs-new-original-music-series-and-international-tv-format/



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Shania to be musical mentor on CTV's "The Launch" (Canada)


More about the show...

http://www.billboard.com/articles/business/7775136/scott-borchetta-on-the-launch-his-new-ar-based-artist-discovery-show



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Shania to be musical mentor on CTV's


Is there anywhere mentioned when they are going to show it on TV?

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Shania to be musical mentor on CTV's "The Launch" (Canada)


Tanya wrote:

Is there anywhere mentioned when they are going to show it on TV?


The show is currently in production.

"Partnering with Bell Media in Toronto, the global music TV talent search will air sometime in 2018."

http://www.billboard.com/articles/business/7775136/scott-borchetta-on-the-launch-his-new-ar-based-artist-discovery-show



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Shania to be musical mentor on CTV's


Thank you, Tommy! Too much text. I've got a bit lost in all of that.

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I emailed for tickets and they wrote back almost immediately; giving me 2 tickets to a taping THIS Friday! Ugh! I have to work! Not sure if Shania is in Toronto now to tape this, or if she will tape later.

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RE: Shania to be musical mentor on CTV's "The Launch" (Canada)


Loonie Echo wrote:

I emailed for tickets and they wrote back almost immediately; giving me 2 tickets to a taping THIS Friday! Ugh! I have to work! Not sure if Shania is in Toronto now to tape this, or if she will tape later.


She's in Los Angeles for her NOW listening party tonight (benefiting Shania Kids Can). 



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From Scott Borchetta (left) on Instragram. He is the Executive Producer of "The Launch".

shania_thelaunch100417_scottborchetta

So much fun during @thelaunchtv @shaniatwain @busbee. Stay tuned.

http://instagram.com/scott.borchetta



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Bell Media Rings In ‘The Launch’ – Mipcom Briefs

By Nancy Tartaglione | Deadline | October 16, 2017

Bell Media is bringing music format The Launch to Mipcom with Jane Rimer repping the new series. In partnership with Scott Borchetta, President and CEO of Big Machine Label Group, the series is a behind-the-scenes look at what it takes to break a new artist and bring a song to life. Originally created for Canada’s CTV, the first six-part season kicks off in early 2018 with Shania Twain, Boy George, Fergie, Alessia Cara, Nikki Sixx, Julia Michaels and Jennifer Nettles all participating. Over the course of the program, five unsigned emerging artists compete for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music industry legends. Each installment kicks off with the introduction of a new original song that has been created by a renowned songwriter. Then, each of the five artists audition for the mentors who choose two they feel have the most potential and are the right fit. They work together over the next 48 hours to shape the song and in the finale, the two artists compete against one another, performing their rendition in front of a live audience. The record is released immediately following broadcast.

http://deadline.com/2017/10/bell-media-the-launch-music-format-the-little-old-lady-who-broke-all-the-rules-tv-series-studiocanal-gaumont-rellik-vice-ovation-shame-mipcom-1202189016/

***"The Launch" is being introduced to buyers at the Mipcom TV trade fair in Cannes, France this week. Hopefully a U.S. TV network will pick up the show.



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Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


The Launch (Bell Media)

A new music competition series which aspires to short-circuit the flaw in most formats in the genre: that they rarely produce an artist with long-term commercial viability. The series takes an almost Eurovision-like song-focused approach, skipping the audition porn to kick off with a "launch-ready" song and artist. Each episode features five unsigned artists and a song written by one of the show's star hosts, including Shania Twain, Fergie, Boy George and Nikki Sixx.

http://www.brisbanetimes.com.au/entertainment/tv-and-radio/love-island-blossoms-as-tvs-global-race-for-standout-content-heats-up-20171020-gz4n9x.html



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The Launch @TheLaunchCTV

One song could change everything. #TheLaunch, coming January on @CTV_Television! @ShaniaTwain @Fergie @NikkiSixx @BoyGeorge @scottborchetta

Video promo with Shania - https://twitter.com/TheLaunchCTV/status/928664161034256385

11:42 AM ET - 9 Nov 17

http://twitter.com/TheLaunchCTV



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"The Launch" starts January 10. Still no word if it will be airing in the U.S..

The Launch @TheLaunchCTV

Can’t wait to see mentor @ShaniaTwain on #TheLaunch! It all starts Wednesday, January 10 at 9/8mt on @CTV_Television

New video promo with Shania - https://twitter.com/TheLaunchCTV/status/934890637672923136

4:04 PM ET - 26 Nov 17

http://twitter.com/TheLaunchCTV



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RE: Shania to be musical mentor on CTV's "The Launch" (Canada)


According to a press release, it sounds like Shania will only appear on the first episode of "The Launch" on January 10.

– International musical icon Shania Twain helms inaugural episode as celebrity mentor alongside award-winning producer/songwriter busbee and format co-creator and world-renowned music mogul Scott Borchetta in CTV's all-new, six-part music series –

- Following Twain and busbee's appearance in Episode 1, a staggering roster of musical A-listers join THE LAUNCH -

http://markets.businessinsider.com/news/stocks/Shania-Twain-Leads-THE-LAUNCH-into-CTV-Mid-Season-Schedule-with-Super-Simulcast-Premiere-January-10-1009676145



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Shania Twain @ShaniaTwain

I'm super excited to be a mentor on the very first episode of @TheLaunchCTV! Premiering January 10th, 9pm ET/PT on @CTV_Television.

Video promo - https://twitter.com/ShaniaTwain/status/935904949522673666

11:15 AM ET - 29 Nov 17

http://twitter.com/ShaniaTwain

***This confirms Shania will only be on the first episode.



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RE: Shania to be musical mentor on CTV's "The Launch" - January 10 (Canada)


The Launch @TheLaunchCTV

Here’s a look at what’s to come when #TheLaunch premieres January 10 on @CTV_Television! cc: @alessiacara @BoyGeorge @Fergie @iek @JenniferNettles @imjmichaels @NikkiSixx @RyanTedder @scottborchetta @ShaniaTwain @stephanmoccio

New extended video promo - https://twitter.com/TheLaunchCTV/status/940193492579618816

7:16 AM ET - 11 Dec 17

http://twitter.com/TheLaunchCTV



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The Launch @TheLaunchCTV

Get ready Canada! Catch mentor @ShaniaTwain​ on #TheLaunch Wednesday January 10 at 9/8mt on @CTV_Television​.

Video promo - https://twitter.com/TheLaunchCTV/status/944553182914416640

8:00 AM ET - 23 Dec 17

http://twitter.com/TheLaunchCTV

***The show won't be airing in the U.S..



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The Launch @TheLaunchCTV

shania_thelaunch011018_promo1

So excited! Only 2 weeks until #TheLaunch!

10:00 AM ET - 27 Dec 17

http://twitter.com/TheLaunchCTV



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The Launch @TheLaunchCTV

We're teaming up with Canada's own @ShaniaTwain to give five artists the chance of a lifetime! Catch the series premiere of @CTV_Television's #TheLaunch Wednesday January 10 at 9/8mt. cc: @scottborchetta @VivianHicks @HavelinOfficial @JuliaTofficial @LoganStaats @therevelboys

New video promo - https://twitter.com/TheLaunchCTV/status/946408780794880000

10:53 AM ET - 28 Dec 17

http://twitter.com/TheLaunchCTV



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SHANIA TWAIN - MENTOR

Recognized as the top-selling country artist of all-time, five-time Grammy® Award-winner, Canadian-born, and internationally acclaimed musical artist Shania Twain has sold 90 million albums worldwide. The undisputed “Queen of Country Pop”, Twain is the powerhouse voice behind a string of hits including “You’re Still The One”, “From This Moment On”, and “Man! I Feel Like A Woman!” to name only a few.

http://www.ctv.ca/TheLaunch/TheMentors/Shania-Twain



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JUST LAUNCHED: CTV Announces Bonus, Seventh Episode Showcasing the Continuing Journey of the Six Chosen Artists from Season 1 of THE LAUNCH, February 21 on CTV # # # CTV Also Unveils Availability of Extended Director’s Cut Version of THE LAUNCH, Exclusively on CraveTV, Premiering January 10

By Bell Media | Press Release | January 3, 2018

TORONTO (January 3, 2018) – Lucky number seven! CTV today announced the expansion of its all-new, original music series and international TV format THE LAUNCH to include a seventh, final episode. JUST LAUNCHED rounds out the highly anticipated inaugural season, with an in-depth look at the continuation of the journey for the six breakthrough artists selected at the end of each episode of the series for the life-changing opportunity to record and launch a new, original song.

Today’s announcement comes ahead of THE LAUNCH’s world premiere airing next Wednesday, Jan. 10 at 9 p.m. ET/PT on CTV and CTV GO, and in super simulcast on CTV Two and Much. THE LAUNCH is also set to air in French on VRAK day-and-date with CTV.

In addition to the series’ expansion to seven episodes, CTV also revealed today THE LAUNCH: DIRECTOR’S CUT, an extended version of Episodes 1-6 of THE LAUNCH that will debut exclusively on CraveTV weekly at 10 p.m. ET immediately following the network broadcast. Each episode of THE LAUNCH: DIRECTOR’S CUT takes viewers inside extended auditions of each of the five artists featured in that episode along with comprehensive mentor reactions/feedback, and never-seen-before moments that are exclusive to the CraveTV DIRECTOR’S CUT version of the episode.

Fans are also invited to visit CTV.ca/TheLaunch leading up to and throughout the season for exclusive, expansive digital content featuring THE LAUNCH celebrity mentors and the 30 artists selected to participate in the series’ inaugural season. Digital content includes comprehensive Q&As with all artists taking part in THE LAUNCH, now available on the site’s video portal. Refreshed Q&A materials featuring each episode’s respective artists will be release in advance of the season premiere on January 10, and weekly leading up to each subsequent episode. In addition, CTV.ca is the destination for blogs highlighting Season 1 mentors’ greatest achievements, with new blog entries to surface throughout the season and beyond. Following each episode, CTV.ca will release videos featuring extended musical performances, in-studio demos and “first-listens”, unique moments between artists and their mentors, and a variety of other exclusive digital content.

More Information on THE LAUNCH: JUST LAUNCHED

Production of THE LAUNCH’s first six episodes wrapped last fall in Toronto, with the additional seventh bonus episode currently in development by the Bell Media Studios team, documenting the up-to-the-minute trajectory and life-changing journey of each week’s newly launched artist. JUST LAUNCHED will air one week following Episode 6 on Wednesday, Feb. 21 at 9 p.m. ET / 8 p.m. MT on CTV and CTV GO.

Featuring behind-the-scenes moments and outtakes of the six artists chosen to launch their original songs, the one-hour bonus episode includes up-to-the-moment interviews with each selected artist and an all-new interview with series co-creator and world-renowned record mogul Scott Borchetta. The episode also follows each artist back to their respective hometowns after creating their new single; is on the scene with the chosen artists as they watch the broadcast episode for the first time with their nearest and dearest, as viewers across Canada tune in to the episode; and captures each of the six “launched” artists’ as they hear their song launch on the radio for the first time. In addition, the bonus episode will feature brand-new performances by each of the chosen artists – including clips of the first-ever performance of their respective singles outside of their episode.

More Information on THE LAUNCH: DIRECTOR’S CUT

THE LAUNCH: DIRECTOR’S CUT serves up a robust, behind-the-scenes look inside the production of THE LAUNCH, inviting viewers inside the audition process of the five aspiring artists featured in each weekly episode of the inaugural season of THE LAUNCH.  Viewers are also taken inside the intimate, behind-the-scenes moments of post-audition deliberations, feedback, and suggestions provided to the five artists by each episode’s celebrity mentor and producer/ songwriter. An authentic, first-hand glimpse into how the music industry’s A&R process unfolds, THE LAUNCH: DIRECTOR’S CUT offers a deeper look at the experience of the five artists featured weekly as they take a shot at becoming one of the two artists shortlisted to record the new original song and perform it on stage in front of a live audience.

As previously announced, international musical icon Shania Twain and award-winning producer/songwriter busbee join THE LAUNCH co-creator and world-renowned music mogul Scott Borchetta in amplifying the experience of five previously announced aspiring artists to be featured in the premiere episode, by providing invaluable industry guidance and mentorship as they audition for the opportunity to perform and record a new original song. The artists featured in Episode 1 include (in alphabetical order):

Episode 1: International musical icon and reigning “Queen of Country Pop” Shania Twain and award-winning producer/songwriter busbee (Jan. 10)

Following THE LAUNCH’s inaugural episode, a staggering roster of musical A-listers join Borchetta weekly as mentors in the series’ forthcoming episodes. As previously announced, the mentors are paired with groups of five emerging artists per episode as follows:

Episode 2: OneRepublic’s Ryan Tedder and Grammy® Award-winner, Sugarland’s Jennifer Nettles (Jan. 17)

Episode 3: Eight-time GRAMMY® Award-winning multi-platinum superstar Fergie and Canada’s own Stephan Moccio , the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball” (Jan. 24)

Episode 4: Rock icon and founding member of legendary rock band Mötley Crüe Mötley Crüe’s Nikki Sixx and Dann Huff (the producer behind more than 50 #1 hit records) mentor (Jan. 31)

Episode 5: Grammy®-nominated Best New Artist of the Year Julia Michaels (“Issues”) and the in-demand songwriter behind chart-topping hits for artists including Selena Gomez and Justin Bieber, along with Grammy®-nominated record producer Ian Kirkpatrick (Feb. 7)

Episode 6: Culture Club alumnus and Grammy® Award-winner Boy George; Grammy®-nominated Best New Artist of the Year international pop sensation and Canadian singer/songwriter Alessia Cara, and Canadian producer extraordinaire Stephan Moccio (Feb. 14)

Episode 7:  THE LAUNCH: JUST LAUNCHED rounds out the highly anticipated inaugural season, with an in-depth look at the continuation of the journey for the six breakthrough artists selected at the end of each episode of the series for the life-changing opportunity to record and launch a new, original song. (Feb. 21)

**Media Note** Download artwork and access full bios for THE LAUNCH mentors and artists at BellMediaPR.ca

THE LAUNCH Season 1 Background:
Debuting a new and unique format documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life, in each close-ended, hour-long episode of THE LAUNCH, five unsigned emerging artists audition for the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. The mentors then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.

Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours.

THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).

THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Showrunners and Executive Producers; Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

JUST LAUNCHED is produced by Bell Media Studios. Chris Perez is Supervising Producer. Nanci MacLean is Vice-President and Head, Bell Media Studios. Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

SOCIAL MEDIA LINKS

Twitter:
@alessiacara
@BoyGeorge
@Fergie
@iek
@JenniferNettles
@imjmichaels
@NikkiSixx
@RyanTedder
@scottborchetta
@ShaniaTwain
@stephanmoccio
@BellMediaPR
@bigmachine
@CTV_PR
@CTV_Television
@insightprod
@TheLaunchCTV
@iHeartRadioCA

Facebook:
alessiacara
boygeorgeofficial
fergie
JenniferNettlesMusic
juliamichaelsofficial
nikkisixxofficial
RyanTedder1R
ShaniaTwain
StephanMoccio
CTV
TheLaunchCTV
iHeartRadio Canada 

Instagram:
@alessiasmusic
@boygeorgeofficial
@busbee
@cloudology
@fergie
@jennifernettles
@imjmichaels
@nikkisixxpixx
@ryantedder
@shaniatwain
@stephanmoccio
@TheLaunchCTV
@CTV_PR
@CTV_Television
@iHeartRadioCA

Website:
www.CTV.ca/TheLaunch

http://www.bellmedia.ca/pr/press/after-the-launchjust-launched-ctv-announces-bonus-seventh-episode-showcasing-the-continuing-journey-of-the-six-chosen-artists-from-season-1-of-the-launch-february-21-on-ctv-ctv-also-unveils/



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Shania Twain @ShaniaTwain

shania_thelaunch011018_promo3

.@TheLaunchCTV premieres next Wednesday, such a fun experience to be a part of! Make sure you tune in at 9pm ET/PT on @CTV_Television.

10:00 AM ET - 4 Jan 18

http://twitter.com/ShaniaTwain



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shania_thelaunch011018_promo2 shania_thelaunch011018_promo4 shania_thelaunch011018_promo4a shania_thelaunch011018_promo5



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shania_thelaunch011018_promo2hq

High Quality link

http://www.bellmedia.ca/wp-content/uploads/2017/11/MO16763-Shania-Twain.jpg



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Shania Twain @ShaniaTwain

.@TheLaunchCTV premieres this Wednesday at 9pm ET/PT. Excitingggg!

Video promo - https://twitter.com/ShaniaTwain/status/950389148594028545

10:30 AM ET - 8 Jan 18

http://twitter.com/ShaniaTwain



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"The Launch" preview



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Shania Twain @ShaniaTwain

shania_thelaunch011018_promo6

Tonight! @TheLaunchCTV

1:30 PM ET - 10 Jan 18

http://twitter.com/ShaniaTwain



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Shania Twain ’humbled’ to be able to act as mentor on ‘The Launch’ | Your Morning

Country music superstar Shania Twain talks about what she can bring to ‘The Launch’ ahead of its debut tonight.



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You might be surprised to hear which artist Shania Twain idolized as a young girl

The Marilyn Denis Show | January 10, 2018

We had to chance to sit down with The Launch week-one mentor (and all-around superstar), Shania Twain, to talk about how the music industry has changed since she herself launched onto the scene. From the impact that social media has on aspiring musicians (and why she's glad she missed that boat), to the fellow Canadian singer that she idolized as a young girl - we got down to the good stuff.

We cannot wait to see which performer comes out on top on The Launch this week thanks to her invaluable advice and insight. Catch the premiere episode tonight, January 10th at 9pm EST on CTV!

https://www.marilyn.ca/Celebrity/January2018/You-might-be-surprised-to-hear-which-artist-Shania



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Shania Twain on what ‘The Launch’ artists need to do to succeed

eTalk | January 10, 2018

The singer, a mentor on the show, tells Liz they can't be intimidated by the process.

https://www.etalk.ca/Music/video/Shania-Twain-on-what-The-Launch-artists-need-to-do-to-succeed-vid1299946



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"The Social" - Shania Twain's advice to her younger self

Jess sits down with the country music superstar ahead of Shania's appearance as a mentor on 'The Launch'.

https://twitter.com/TheSocialCTV/status/951233451339870208



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I added clips from the show here:

http://www.shaniasupersite.com/shania_news_thelaunch011018.html



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Casa Twain uploaded the complete January 10 episode and the Director's Cut version which aired afterwards on CraveTV (Canada's premium TV streaming service).

CTV Broadcast

https://openload.co/f/OiOjviRxY7c/The.Launch.S01E01.CTVs.Version.576p.WEBCap.x264-CASATWAIN.mp4

Director's Cut

https://openload.co/f/v65r0BLALmc/The.Launch.S01E01.CraveTV.Directors.Cut.720p.WEBCap.x264-CASATWAIN.mp4

The Launch: Director's Cut serves up a robust, behind-the-scenes look inside the production of The Launch, inviting viewers inside the audition process of the five aspiring artists featured in each weekly episode of the inaugural season of The Launch. Viewers are also taken inside the intimate, behind-the-scenes moments of post-audition deliberations, feedback, and suggestions provided to the five artists by each episode's celebrity mentor and producer/songwriter. An authentic, first-hand glimpse into how the music industry's A&R process unfolds, The Launch: Director's Cut offers a deeper look at the experience of the five artists featured weekly as they take a shot at becoming one of the two artists shortlisted to record the new original song and perform it on stage in front of a live audience.



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Video clip of Logan Staats talking about Shania. He was the winner of the episode Shania mentored.

https://www.facebook.com/vicecanada/videos/1809760442377844/



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I wonder if a U.S. television or cable network will purchase the rights to air the first season of "The Launch" which ended last night.

Sony Pictures Television Lands Worldwide Distribution for CTV’s THE LAUNCH in Exclusive Deal with Bell Media and Big Machine Label Group

By Bell Media | Press Release | February 22, 2018

TORONTO, LOS ANGELES, and NASHVILLE (February 22, 2018) – Bell Media, Big Machine Label Group (BMLG), and Sony Pictures Television (SPT) announced today that SPT has secured international distribution rights to the new music TV format THE LAUNCH. As Bell Media and BMLG’s exclusive partner, SPT will distribute THE LAUNCH format worldwide, excluding Canada, and has its production company, Electric Ray, on board to produce the format in the U.K. The historic deal represents the first time a Bell Media original television format for CTV has been sold for international distribution. In addition, SPT will also distribute the Canadian series, which wrapped up its inaugural season on CTV last night, for sale outside of Canada.

In Canada, the inaugural season of THE LAUNCH debuted #1 in its timeslot on CTV and delivered a series of consecutive #1 hits. The series’ original songs have already surpassed 4 million streams worldwide and continue to grow. 

Reinventing the music competition series genre, THE LAUNCH debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life. In each stand-alone episode, unsigned emerging artists audition for the opportunity to learn, record and perform a new original song, mentored by a panel of internationally renowned music industry legends.

The mentors then decide which version of the song is released on all platforms immediately following the broadcast of the episode – ultimately deciding in that moment whose career will soar – from discovery to stardom in just 48 hours and all in the span of one episode!

“We are delighted to have THE LAUNCH as our first acquisition under our newly formed Future Formats Team,” said Sarah Edwards, Creative Director of Global Formats, Sony Pictures Television.  “As soon as we saw it we knew it was the music talent show we had been looking for. It is a unique and authentic look into what it takes to be a successful performer and recording artist in today’s music business and we are confident that audiences around the world will embrace it.”

“With Sony now on board, this is another huge milestone to the already resounding success THE LAUNCH has received for its inaugural season,” said Randy Lennox, President, Bell Media. “This partnership reconfirms Bell Media’s commitment to producing high-calibre and innovative programming and a new TV format that we are sure will resonate with viewers around the world.”

“Season 1 of CTV’s THE LAUNCH exceeded our wildest expectations!” said Scott Borchetta, Founder, President, and CEO of the Big Machine Label Group. “We are fired up to announce a worldwide format agreement with Sony Pictures Entertainment. Wow! I’m so grateful to Randy Lennox and all at Bell Media for sharing THE LAUNCH vision from the onset and I’m beyond thrilled to see the format earning the opportunity to travel the world with SPT. The goal from the beginning was to give artists a real-life and real-time opportunity like no other and we appear to have achieved that goal. A huge thanks to all of our Season 1 superstar producers and mentors, our great artists, and the millions of fans who tuned in.”

Based on a concept by Scott Borchetta of Big Machine Label Group, THE LAUNCH was co-created by Borchetta in association with Randy Lennox and Bell Media, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions.

A staggering roster of musical A-listers joined Borchetta as mentors in the Canadian version of THE LAUNCH, including international musical icon and reigning “Queen of Country Pop” Shania Twain; Culture Club alumnus and Grammy® Award-winner Boy George; eight-time GRAMMY® Award-winning multi-platinum superstar Fergie; Canadian GRAMMY® Award-winning singer and songwriter and international pop sensation Alessia Cara; rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx; Grammy®-nominated Best New Artist of the Year Julia Michaels; and Grammy® Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles.

Award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH included OneRepublic’s Ryan Tedder, busbee (P!nk, Shakira, Blake Shelton), Dann Huff (producer behind more than 50 #1 hit records ), Grammy®-nominated record producer Ian Kirkpatrick (behind multi-platinum hit songs from Jason Derulo and Selena Gomez), and OSCAR® and GRAMMY® nominated producer Stephan Moccio, the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball”.

With seven episodes in total, each of the first six episodes kicks off with the introduction of a new original song that has been created by a renowned songwriter. Then, each of the five artists audition for the mentors, for the chance of a lifetime: to record that original song.

After deliberating, the mentors choose two of the artists they feel have the most potential and are the right fit for the original song, working with them over the next 48 hours to shape the song according to their abilities and strengths. And then it’s showtime: the two artists each perform their rendition of the original song in front of a live audience as the mentors watch their versions of the song come to life, and then determine which song – and artist- will be launched that night.

The season wraps with a seventh and final episode that reveals what happens next to each of the six chosen artists from the moment their song is released, to finding instant fame and through until they join their mentors on the music charts. The episode ends with all six “Launched” alumni meeting for the first time to share their once in a lifetime experiences with one another.

The inaugural edition of THE LAUNCH, created for CTV – Canada’s most-watched private broadcaster, premiered on the network January 11, 2018 with each episode’s song released weekly and leveraging the multiple platforms and resources of Bell Media, Canada’s leading content company, including Bell Media Radio, Canada’s largest radio broadcaster, along with the iHeartRadio Canada app and Bell Media’s stable of leading digital and TV properties. Bell Media’s commitment to the chosen artists continues with major media and promotion the day after the episodes air on flagship Bell Media radio and television properties.

The format and series were introduced to SPT by Jane Rimer, Chief, International Business & Creative Development, Insight Productions.

The Canadian version of THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

http://www.bellmedia.ca/pr/press/sony-pictures-television-lands-worldwide-distribution-for-ctvs-the-launch-in-exclusive-deal-with-bell-media-and-big-machine-label-group/



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