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Post Info TOPIC: Shania Twain featured in "Home Street" mobile game


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Shania Twain featured in "Home Street" mobile game


Shania Twain goes mobile gaming with Home Street partnership

By Stuart Dredge | Musically.com | November 6, 2017

Mobile gaming is a huge and growing industry, with spending up 18% to $40.6 billion in 2016 according to research firm SuperData – a figure that matched global box-office revenues for films that year.

Mobile games based on musicians, however, are… less lucrative. Publisher Glu Mobile had flops with its games based on Katy Perry, Nicki Minaj and Britney Spears, and ditched plans for a Taylor Swift game in favour of an app focused more on social features. Other single-artist games, such as that for Iron Maiden, haven’t troubled the upper reaches of the app-store charts either.

The obvious conclusion: the music industry might be better exploring partnerships with the mobile games that are popular and lucrative, rather than trying to build their own. Maiden put their mascot Eddie in Angry Birds Evolution last month, while Sabaton kicked off a long-term collaboration with World of Tanks in June. Now someone *almost* as metal is joining the trend: Shania Twain.

Universal Music Group’s in-house brand partnerships division has brokered a partnership with mobile games firm Supersolid, which will see Twain’s new album ‘Now’ promoted within its Home Street game. It’s basically The Sims with more decorating: a genre that’s currently popular on the app stores.

Shania will be an in-game character; two videos from ‘Now’ will play on a billboard within Home Street; players will be able to buy a branded guitar and outfit for their characters; and there’ll be an in-game Q&A with the artist herself. All things Shania will only be in the game for 30 days, so if you’re going to play you better get busy!

Home Street isn’t a mobile gaming goliath yet: it was released on 12 October and has so far been downloaded 4 million times across iOS and Android. It’s currently outside the top 200 grossing games on the US App Store too, having peaked at 13th place shortly after release.

There’s thus an argument that Shania Twain may be bringing Home Street as much value as it’s bringing her, depending on the details of the deal between UMG and Supersolid.

http://musically.com/2017/11/06/shania-twain-mobile-gaming-home-street/



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Shania Twain goes mobile gaming with Home Street partnership


Shania Twain

shania_homestreetgame1

Hey guys, I have my very own character in Home Street! Download Home Street for free and meet me there. http://bit.ly/ShaniaHomeStreet

10:05 AM ET - 6 Nov 17

http://www.facebook.com/ShaniaTwain



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Supersolid partners with Universal Music Group to bring Shania Twain to Home Street

By Ric Cowley | PocketGamer.biz | November 6, 2017

London-based game developer Supersolid has partnered with Universal Music Group Nashville to bring Grammy Award-winning singer Shania Twain to its game Home Street.

Twain's appearance in the game coincides with the launch of her latest album, entitled Now. As such, two music videos from the album will play on special billboards in the game.

Players will also have the chance to interact with Twain's in-game character as she takes them through new stories, and through a planned in-game Q&A later in November. A new outfit and guitar will also be available to purchase in the game.

Man! I Feel Like a Home Street Character

"Shania Twain is an incredibly exciting guest star to launch our first partnership with. Her long list of awards and achievements reflect her extraordinary success and popularity across all countries and cultures globally," said Supersolid CEO Ed Chin.

"We are sure this will only continue to grow with her brilliant new album 'Now' and are delighted to have her as a part of our Home Street community."

The deal was teased back in October 2017 when Supersolid closed a $4 million funding round. Home Street has now surpassed four million downloads, and will continue to have new partnership each month.

http://www.pocketgamer.biz/news/66943/supersolid-home-street-shania-twain/



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Supersolid partners with global music superstar Shania Twain

Canadian country music icon to appear as a special guest character in HOME STREET mobile game launching 6 November 2017

Invision Community - UK | November 6, 2017

London based gaming company Supersolid, in partnership with Universal Music Group Nashville (UMGN) has announced that global music icon and five time GRAMMY® award winning artist Shania Twain will feature exclusively within Home Street, the new free mobile game, as an in-game character throughout the month of November 2017. Shania is the first guest character to appear across their gaming franchises.

Supersolid’s partnership with Universal Music Group Nashville and Shania Twain coincides with the launch of Shania Twain’s new studio album “Now”, which topped the album charts in the US, Canada, U.K. and Australia on release earlier last month and in preparation for her up-coming global live tour throughout 2018. Shania Twain has sold more than 90 million albums worldwide and has been recognized around the world for her monumental career success.

From today, November 6, Shania’s presence in the game will allow her to engage virtually with fans and players in a way that she has never done before: Shania’s in-game character will lead players through stories, two music videos from “Now” will play on a special billboard within the game and players will be able to purchase an exclusive Shania outfit items and interactive guitar for their own characters to use in-game within Home Street. During November, Shania will also participate in a special in-game Q&A where players can submit questions for her to answer.

Mobile games now occupy a significant and growing space in the world of entertainment, with revenue higher than Hollywood’s global box office since 2016. Home Street is Supersolid’s highly-anticipated ambitious new home decoration and character simulation game, which launched worldwide on Apple and Android mobile phones on 12 October and has already reached almost 4 Million downloads in less than a month.

Supersolid’s Home Street was created by a highly experienced team from EA, Playfish, and other leading studios, who have created dozens of award-winning mobile and social games together. Under development for two years, Home Street offers a fresh new take on home decoration and life simulation games. It’s easy to pick up and play, with an intuitive user experience. Players are able to express their creativity by creating their own character and designing their dream home down to the last detail. Players can look forward to fun character-led stories, the ability to build relationships with friends in game and collaborative and competitive features with real-time chat.

Ed Chin, CEO Supersolid explains, “Shania Twain is an incredibly exciting guest star to launch our first partnership with. Her long list of awards and achievements reflect her extraordinary success and popularity across all countries and cultures globally. We are sure this will only continue to grow with her brilliant new album “Now” and are delighted to have her as a part of our Home Street community.”

Beginning with Shania, Home Street’s monthly partnerships will integrate real-world culture directly into the game through celebrities, films, books and design and will feature as compelling and absorbing content, designed to build Home Street into a dream neighborhood which engages players.

https://invisioncommunity.co.uk/2017/11/06/supersolid-partners-with-global-music-superstar-shania-twain/



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Shania Twain featured in "Home Street" mobile game


Home Street: News Update! | Ask Shania Twain

Ask Shania & Win Shania Twain Merchandise!

Home Street - Friday, November 10, 2017

Hi, Neighbors!

Come On Over and Ask Shania Twain a question for chance to have your question selected by The Home Street Team to be answered by Shania herself! Submit your best fan questions for Shania Twain from now until Sunday, November 12th, 2017 at Midnight EST. Amazing prize packs including official Shania Twain merchandise & exclusive Shania Twain Home Street item bundles are up for grabs if your question is chosen for Shania to answer!

How to enter:

  1. Have a question for Shania Twain.
  2. Post your question in the comments section before 11/12/2017 at Midnight EST.
  3. Check back on Saturday, November 18th, 2017 to read what Shania had to say!

https://www.facebook.com/notes/home-street/ask-shania-win-shania-twain-merchandise/1914682805526175/



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Shania Twain

shania_homestreetgame2

I'm doing a Q&A, head to Home Street to submit your question and I'll answer my favorites. http://bit.ly/ShaniaHomeStreet2

https://www.facebook.com/ShaniaTwain/photos/a.251950727654.140200.10340697654/10155513552737655/

9:00 PM ET - 11 Nov 17

http://www.facebook.com/ShaniaTwain



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Shania Twain

shania_homestreetgame3

Help me put on a concert in Home Street for a chance to win an exclusive reward! Download the game for free on Apple or Android. http://bit.ly/ShaniaHomeStreet3

8:00 PM ET - 14 Nov 17

http://www.facebook.com/ShaniaTwain



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Home Street @HomeStreetGame

shania_homestreetgame4

Exclusive @ShaniaTwain story http://bit.ly/shaniastory by Apple discussing her visit to @HomeStreetGame and the launch of her new album NOW. Find it on the Today tab @AppStore @AppStoreGames #newAppStore UMGNashville @UMG

11:07 AM ET - 18 Nov 17

http://twitter.com/HomeStreetGame



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Shania Twain featured in


I wonder when they'll post her answers to Q&A. I thought it should be on November 18.

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RE: Shania Twain featured in "Home Street" mobile game


Tanya wrote:

I wonder when they'll post her answers to Q&A. I thought it should be on November 18.


I don't know. Maybe it's part of the exclusive story mentioned above. 



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Tommy wrote:
Tanya wrote:

I wonder when they'll post her answers to Q&A. I thought it should be on November 18.


I don't know. Maybe it's part of the exclusive story mentioned above. 


 Earlier they wrote: "Check back on Saturday, November 18th, 2017 to read what Shania had to say!" I thought it would be on Facebook. :(



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