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Post Info TOPIC: Shania Joins with Panthera as Global Ambassador for Leopard Conservation Project


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Shania Joins with Panthera as Global Ambassador for Leopard Conservation Project


SHANIA TWAIN RAISES HER VOICE FOR WILD LEOPARDS

Shania Twain Joins with Panthera to Launch "Project Pardus" – The First Global Conservation Initiative for Wild Leopards

shania-vegas-stilltheone-show120112-104.

New York, NY (May 7, 2014) – Shania Twain today announced a new role in her extraordinary career, as a big cat conservationist with the world’s leading cat conservation organization, Panthera. Twain, international superstar, and the world's best-selling female country artist of all time is the Global Ambassador for Panthera's newly launched leopard conservation initiative, Project Pardus.

The leopard has the widest range of all the big cats, as well as one of the most instantly recognizable and evocative appearances in the animal kingdom. It is the most global of the big cats, with a range from southern Africa to far eastern Russia. Not surprisingly, the magnificent fur of the leopard - "pardus" in Latin - is one of the most widely emulated images in the global fashion industry. Ironically, however, less widely known is the tragic fact that the leopard is now the world’s most persecuted big cat. Project Pardus is the first program to be established by any conservation organization to highlight the leopard’s perilous state and to stop the widespread killing of leopards by people across its range. Twain intends to use her global platform to make the connection between the cat’s renowned beauty and its plight in the wild.

"The image and spirit of the leopard is an inspiration to millions around the world, including myself," said Shania. "That it is also the most oppressed of the big cats is almost unknown. If we're to save this animal in the wild, we have to get ahead of the curve before it suffers the same fate as so many other species that we once felt to be secure in their numbers. I feel privileged to give back to a creature that depends for its future on what we do now to save it...and I urge the wider world to join Panthera and me in this mission."

A long-time and passionate animal lover, Twain’s support comes at a critical time. Leopards are threatened by the relentless destruction of habitat, and are being killed in the thousands by livestock herders, unsustainable trophy-hunting and poaching for their skins and body parts. Panthera’s work already encompasses the African leopard as well as the endangered Persian or Caucasian leopard of Central Asia and the highly persecuted Indian leopard. With Project Pardus, the organization will launch new conservation initiatives that target other highly endangered sub-species including the Arabian leopard and the Sri Lankan leopard.

"The leopard is an amazingly versatile cat, able to live in habitats ranging from tropical rainforests to the Kalahari Desert,’’ said Dr. Luke Hunter, Panthera’s President and one of the world’s authorities on leopards. "However, that adaptability has meant the species has been largely ignored by conservationists. We are delighted and honored that Shania will help put the leopard onto the conservation radar. With her help, the leopard will receive the urgent attention it needs."

Shania Twain is one of the most successful artists of all time. Her 1995 album The Woman in Mebrought her fame, and her 1997 album Come On Over became the best-selling album of all time by a female musician and the best-selling country album of all time. With more than 75 million albums sold worldwide, she is the top-selling female country artist of all time; has multi-platinum album sales in 32 countries; has the eighth-biggest selling album of all time in the U.S. and 18 top ten songs, eight of which reached #1. Her iconic leopard-print outfit and beautiful images of leopards appear in her current show Shania: Still the One at the Colosseum at Caesar’s Palace in Las Vegas. She first learned of Panthera’s leopard program through a fortuitous meeting with Dr. Thomas Kaplan, Panthera’s Founder and Chairman, with whom he found an immediate connection in leopard conservation:

"Shania got the nature of the challenge, and embraced the mantle, immediately. She has now become a role model...yet again. Shania's passion for nature is an integral part of who she is, and her empathy for wildlife is inspirational. What Shania has done to translate her charismatic identification with the leopard, and to join with Panthera to raise the red flags regarding the leopard's future, is a huge breakthrough for our cause. Moreover, by "giving back" to an animal that has a "global brand but not a copyright", she is leading the way in showing that all who benefit from and indeed enjoy the iconic image of the big cats should welcome the opportunity to save them.

Dr. Kaplan continued, "Shania’s timing in giving her voice to the voiceless is pitch perfect. Because of their adaptability and intelligence, the future of the leopard is often taken for granted...but the complacency about the leopard must end now before it encounters the fate of its cousins. A century ago it was impossible to imagine that the tiger would face extinction in the wild and that sub-species like the Caspian, Bali and Javan tigers would blink out entirely. Just last month, Panthera revealed that the once flourishing lion population is nearly gone from West Africa. The last Asiatic cheetahs, also once a thriving population, now number in the dozens. Even with leopards today, the Amur leopard is nearly gone, the Arabian leopard resides in the smaller and smaller range, and the Persian leopard is measured in the hundreds. If we don't raise the alarm now, our children will look back upon man's treatment of these glorious creatures more in shock than in awe.

Panthera’s work on leopards includes the highly innovative Furs for Life Leopard Project, which provides high quality faux leopard fur capes to members of the Shembe Baptist Church in southern Africa. The Shembe have worn real leopard fur as religious regalia since the early 1900s, but have enthusiastically adopted Panthera’s capes as a sustainable alternative. Project Pardus will also launch the first GPS radio-telemetry research on rainforest leopards in Gabon. The leopard is the top carnivore of the African rainforest, and the groundbreaking new work will use the leopard as a ‘landscape detective’, to reveal the movement corridors between important populations across northeast Gabon. The work comes at a time that large-scale industrial logging and mining in the region threatens to leave leopards and other large mammals including forest elephants stranded in isolated, protected parks.

Elsewhere in the leopard’s range, Project Pardus will focus on the heavy toll taken by people killing leopards as a perceived danger to life and livestock, as well as the pernicious trade in leopard furs and body parts. Despite the outlawing of trade in spotted cat fur decades ago, the species is still heavily trafficked especially in the Middle East and Asia, key geographies for the new initiative. In India - ground-zero for leopard-human conflict - Project Pardus is devising methods to foster co-existence of leopards with rural communities. Leopards have an astonishing ability to live close to villages, but fear and ignorance of the big cats frequently leads to pre-emptive killing. Pardus will train and equip local community members - Leopard Guardians - to monitor leopards and help their villages avoid conflict with leopards in the first place. Under Project Pardus, the methods pioneered by the Leopard Guardians will be transferred throughout the species’ range, wherever conflict and persecution is killing off the big cat.

Click here for more information about Project Pardus.

About Panthera, founded in 2006, is devoted exclusively to the conservation of wild cats and their ecosystems. Utilizing the expertise of the world’s premier cat biologists, Panthera develops and implements global conservation strategies for the most imperiled large cats – tigers, lions, jaguars, snow leopards, cheetahs, cougars and leopards. Representing the most comprehensive effort of its kind, Panthera works in partnership with local and international NGOs, scientific institutions, local communities and governments around the globe. Visit www.panthera.org.

http://www.panthera.org/blog/press-release-shania-twain-raises-her-voice-wild-leopards



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Shania Twain @ShaniaTwain

I've joined w/ @PantheraCats as a global ambassador! So excited to be a part of this project!

1:49 PM ET - 7 May 14

http://twitter.com/ShaniaTwain



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Strip Scribbles

By Robin Leach | May 8, 2014

SHANIA'S CAUSE: Our Caesars Palace headliner country superstar Shania Twain will lead a new launched conservation initiative to protect leopards in the wild. Shania is partnering with the cat conservation organization Panthera as its global ambassador.

Leopards are threatened with destruction because of trophy hunting, poaching for their skins and body parts and livestock herd killing. Shania said Wednesday: “The image and spirit of the leopard is an inspiration to millions around the world, including myself. That it is also the most oppressed of the big cats is almost unknown.

“If we’re to save this animal in the wild, we have to get ahead of the curve before it suffers the same fate as so many other species that we once felt to be secure in their numbers. I feel privileged to give back to a creature that depends for its future on what we do now to save it.”

http://lasvegassun.com/vegasdeluxe/2014/may/08/strip-scribbles-shania-twains-cause-mr-chow-las-ve/



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Shania Twain @ShaniaTwain

shania-panthera-ifakeit042815-1.jpg

I'm proud to launch #IFAKEIT campaign w/ @PantheraCats to help save the #leopard. Learn more: ifakeit.org

10:34 AM ET - 28 Apr 15

http://twitter.com/ShaniaTwain

-------------------------------

From Panthera on Facebook:

ANNOUNCING: We’re launching the #IFAKEIT movement with Shania Twain.

Leopard print is EVERYWHERE and is one of fashion’s biggest but least recognized icons. We’re all sporting their spots. But the real leopards are in serious trouble, and are being killed for their beautiful fur around the globe for religious and cultural purposes.

With Shania, we want to spread awareness, and to turn a relatively small change into a worldwide one. Join us. Read how you can help at ifakeit.org and please share this to get others involved!

VIDEO from Shania: https://www.facebook.com/pantheracats/videos/vb.194322848762/10152912639303763/?type=2&theater

10:57 AM ET - 28 Apr 15

http://www.facebook.com/pantheracats



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Hi,

So let me get this straight she's not going to perform in public anymore after the tour is over but she's going to do it in fake fur.???!!  And she's still going to support her charity by not performing anymore in public???

Ok. Got it!! Makes sense.

Warmest regards as always,

Tonto



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Press Release: Shania Twain and Panthera Launch the #IFAKEIT Social Media Campaign to Save Leopards

April 28, 2015

New York, NY - International superstar Shania Twain and Panthera, a global wild cat conservation organization, have launched #IFAKEIT - a social media campaign to raise awareness for one of fashion's most revered but underrepresented icons - the leopard.

Referred to as the 'new neutral,' this cat's spotted print has inspired fashion for centuries, influencing style from catwalks to sidewalks, celebrities and even first ladies. The purpose of this campaign is to connect the dots, and inform the general public that while the spots they are wearing are so widespread, the real leopard is under serious threat.

Every year, more leopards are killed in the wild than any other big cat. The species has vanished from nearly 40% of its range in Africa and over 50% in Asia. And it is their beauty that is partly responsible. While leopards are also in jeopardy from loss of habitat and conflict with people, the demand for their skins is one of the main causes of their decline.

Even though the international trade in leopard skin is now illegal, it is still common for local communities in Africa and Asia to use real leopard skins for religious and cultural ceremonies, whether worn as capes or used for other traditional regalia.

Panthera's Furs for Life Leopard Project is providing a simple and sustainable solution that protects leopards but also supports local culture. Collaborating with digital designers, Panthera has created a high-quality and realistic faux leopard skin to replace the authentic skins worn at ceremonies. More than 5,000 faux leopard capes have already been donated in southern Africa, and Panthera's new partnership with the Peace Parks Foundation and Cartier has enabled the distribution of at least another 13,000 more capes before the end of 2017 (Read the press release about this partnership here.)

"I was shocked to learn that these gorgeous animals are being killed for their beautiful skins and other parts for the illegal trade, and yet are so loved by the fashion world. We wanted to capitalize on the fact that people everywhere are wearing more leopard print than ever, but so few know what's actually happening to them in the wild," said Shania Twain, Panthera's Leopard Ambassador. "With Panthera, we aim to begin this conversation and generate awareness for leopards on a grand scale, while giving people something tangible to grasp, and engage in a fun and impactful way."

To do this, Shania Twain and Panthera have launched the #IFAKEIT campaign and are asking people around the globe to join the movement and show how they 'fake it' for leopards by posting photos of themselves wearing fake leopard print to Twitter, Instagram and Facebook with the #IFAKEIT tag. People can also donate to the campaign at ifakeit.org, where just $30 can support the creation of one fake leopard skin and save a leopard's life.

The campaign first aims to generate 18,000 unique mentions tagged with #IFAKEIT on social media, to accompany each donated cape, as a thank you to the communities willing to fake it and to stop leopards from being killed for their skins. The campaign also aims to raise $300,000 for the creation of at least 5,000 new fake leopard skins to distribute to communities outside of southern Africa, and to support other conservation activities to protect leopards across their range.

Lizwi Ncwane, an elder and legal adviser of the Nazareth Baptist 'Shembe' Church, stated, "As a leader of the Shembe community, I have seen firsthand how receptive my community is to using these fake skins. Not only do they look and feel like real leopard skins, they also last longer. We're grateful that Panthera has worked with us in finding a solution that interweaves the conservation of leopards with the customs of the Shembe."

Panthera's Leopard Program Director, Dr. Guy Balme, explained, "Panthera's Furs for Life Leopard Project is providing an innovative and real solution to a threat that is decimating leopard populations. Very rarely in the world of conservation do you see a resolution this simple and respectful of cultural and religious traditions that is so swiftly accepted by local communities."

Dr. Balme continued, "In just a few years, we have seen a positive and deeply-rooted cultural shift in the adoption of Panthera's fake leopard skins in southern Africa. We hope the #IFAKEIT campaign will help bring much-needed attention to the plight of leopards and help spark a movement that ensures the species, and not just the images of their beauty, remain long into the future."

Visit ifakeit.org to learn how to 'Show Your Spots, So You Can Save Theirs.'

Follow Shania on Twitter, Instagram and Facebook.

Follow Panthera on Twitter, Instagram and Facebook.

http://www.panthera.org/blog/press-release-shania-twain-and-panthera-launch-ifakeit-social-media-campaign-save-leopards



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Shania Twain Joins Leopard Conservation Effort

April 29, 2015

Shania Twain has joined up with Panthera -- a global cat conservation group -- to stop the killing of leopards for their skins.

The species has been steadily vanishing in Asia and Africa, with its population dwindling by up to 50 percent due to the popularity of the skins in fashion, as well as for cultural practices. Many people use leopard fur in religious and cultural traditions. Panthera’s Furs for Life Leopard Project provides imitation skins to be used for cultural practices.

To raise awareness of the declining population of the big cat, Shania is asking fans to tweet pictures of their fake leopard apparel and accessories with the hashtag #IFakeIt. She says, "With Panthera, we aim to begin this conversation and generate awareness for leopards on a grand scale, while giving people something tangible to grasp, and engage in a fun and impactful way.”

In her iconic video for "That Don't Impress Me Much," Shania wears a beautiful leopard skin coat -- fake, of course.

http://www.wkkj.com/articles/entertainment-news-104651/shania-twain-joins-leopard-conservation-effort-13544263



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​Shania Twain launches #IFakeIt campaign to save the leopards

April 30, 2015

In 1998, Shania Twain drove audiences wild in the “That Don’t Impress Me Much” music video wearing a sexy, leopard-print outfit. The three-piece ensemble became one of the Canadian singer’s most iconic looks and helped spawn the animal-print craze of the early 2000s – even today, spots continue to reign as one of fashion's most beloved inspirations.

Now, the country-music star is giving back to the big cat that helped put her and her super-toned midriff on the map. Partnering with the animal conservation group Panthera, Shania has launched the #IFakeIt campaign in an effort to help save one of the most majestic spotted animals.

The campaign asks fans to join the movement by posting a selfie on social media while wearing leopard print. For each #IFakeIt photo, Panthera will create one fake leopard-skin cape to outfit local communities who would typically use real ones.

Their goal is to create 18,000 capes in total, potentially saving that many leopards in the process.

“Leopard print will always be around,” says the Panthera.org website. “But what about the leopard?

The beautiful jungle cat has seen its numbers fall over the past few decades due to loss of habitat and poaching. Every year, more leopards are killed than any of the other big cats (lions, tigers and jaguars).

The plight of the leopard is just one of many worthy causes that Shania supports. In February, the 52-year-old singer announced that she would be going on her first tour in 10 years, with one dollar from each Rock This Country ticket sale going towards helping children in need.

http://ca.hellomagazine.com/music/02015043015759/shania-twain-launches-ifakeit-campaign-to-save-the-leopards



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"The 52 year old singer" WTF...at least get her age right people!

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shania-panthera-ifakeit042815-1.jpg

I love wearing leopard print. Fake of course. Help me and Panthera Cats “Save Our Spots” and speak up and join the #IFAKEIT movement.

How can you help? Post a selfie on Twitter, Facebook and Instagram, wearing your own fake leopard print. Tag it #IFAKEIT and help us reach our goal of 18,000 mentions to celebrate those who are already willing to fake it, for leopards. Visit http://ifakeit.org/ to join the movement.

2:40 PM ET - 5 May 15

http://www.facebook.com/ShaniaTwain



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Shania takes up the cause of endangered leopards

FOX News | May 12, 2015

Shania Twain joining IFakeIt.org and Panthera.org to raise awareness of the endangerment of wild leopards killed for their skins.

Click Link Below For Video News Report.

http://video.foxnews.com/v/4232608602001/shania-takes-up-the-cause-of-endangered-leopards/



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th_shania-vegas-stilltheone-newwebsite11.jpg

I'm joining big-cat conservation group Panthera — working to create fake leopard print, to curb the demand for the real thing. We want you to help spread the news. Post a selfie wearing your spots and tag it #IFAKEIT.

Help us reach 18,000 unique mentions for every cape that’s being made. Want to do more? $30 can create one fake skin. Learn more at http://ifakeit.org/.

12:21 PM ET - 14 May 15

http://www.facebook.com/ShaniaTwain



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Shania Twain @ShaniaTwain

th_shania-panthera-ifakeit-tweet052815-1.jpg

#TBT to the "That Don't Impress Me Much" video. Show your spots and visit iFakeIt.org to find out more. #IfakeIt

3:43 PM ET - 28 May 15

http://twitter.com/ShaniaTwain



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