RCMP Releases Family Violence Public Service Announcement Featuring Shania Twain
By Royal Canadian Mounted Police
(Ottawa, ON – December 11, 2014) – For most, their home is a place of comfort and safety. But for some, home isn’t a safe place.
Today, the RCMP is pleased to announce the release of a Public Service Announcement (PSA) in partnership with international superstar Shania Twain to raise awareness about family violence. The message is posted on the RCMP’s YouTube channel, and will be promoted through social media.
Family violence can happen in any family and can involve any family relationship: a spouse, child, common-laws, and seniors. It comes in several forms: physical, emotional, sexual, neglect, financial. The physical and emotional effects are long-lasting and life-altering.
“Violence especially in your own home is never acceptable,” says Twain. “You can break the silence, there is always someone who can help.”
Family violence accounts for 26% of police-reported violence crime, (Stats Can, 2011). It isn’t easy to talk about, and often goes unreported. The RCMP urges those who’ve experienced family violence to talk about it to someone they trust, and to always report incidents of violence to the police.
Here is a related article from when Shania performed at the Calgary Stampede back in July.
Man! I feel like a Mountie: How Shania Twain joined the Musical Ride
Escorted by members of the Musical Ride, Shania Twain, dressed as a Mountie, surprised fans at the Calgary Stampede last summer. Credit: RCMP
By Deidre Seiden | December 8, 2014
When Sgt. Marc Godue, the NCO i/c of the Client Services Section with the Musical Ride, got a phone call from Shania Twain’s stage manager, at first he thought it was a hoax.
Twain, an avid rider and fan of the Musical Ride, wanted to work with the RCMP at the Scotiabank Saddledome in Calgary, Alta., as part of the Calgary Stampede. It was her first concert on Canadian soil in a decade.
“I didn’t promise him a thing and told him I’d get back to him,” says Godue.
He sent it up the chain of command and received the thumbs up at each step. And after several months of co-ordination, a plan was in place.
Dressed in replica red serge, Twain entered on Piper, an RCMP horse, for her back-to-back sold out shows, flanked by Mounties on horseback and on foot.
“We were right next to the crowd and I wanted to make sure that we kept things as safe as possible,” says Godue. “We practised beforehand and did our due diligence so we wouldn’t just cut the horses loose.”
Godue also chose experienced riders for the event, instructors with the Ride, who were already on tour at the Stampede.
“We go out with our horses, and I’m leading the way,” says Cpl. Jeremy Dawson. “Shania shows up in the uniform smiling and says, ‘This is way too crazy.’ And I was like, ‘This is definitely one of the craziest things I’ve done.’ We both started to laugh and I said, ‘I’ll get you through.’ ”
When they entered and the crowd realized Twain was one of the Mounties, Dawson says they went wild. “There was no way we could prepare our horses for that, but all three of our horses walked through,” says Dawson.
In total, it took 40 nerve-wracking seconds to go around the stage.
“We did it. We got it,” says Dawson. “But then we remembered that we had to do it again the next night. Luckily, it was even better than the first.”
Shania Twain says in RCMP video that family violence is 'never acceptable'
By The Canadian Press | December 11, 2014
OTTAWA - Country music superstar Shania Twain has lent her voice to an RCMP campaign against family violence.
In a 60-second video posted online by the Mounties the singer tells viewers that violence inside the home shouldn't be kept a secret.
Speaking over a twangy guitar track, she says "sometimes home is where the hurt is" and adds that whether it's physical, sexual or emotional "abuse is abuse."
Twain says family violence can happen in any family and is "never acceptable."
She calls on victims to contact someone they trust and report incidents to police.
The RCMP says family violence makes up one-quarter of all police-reported violent crime.
"You can break the silence. There is always someone who can help," Twain says.
It looks like Shania will be doing another family violence public service announcement in the Fall.
We’re ready to work with RCMP on violence in the North, Pauktuutit says
June 22, 2015 - 2:30 pm
...The RCMP will also launch a domestic violence prevention campaign this fall featuring spokespeople like singer Shania Twain and NHL player Jordin Tootoo.