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Tommy wrote:

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Shania Twain @ShaniaTwain

.@Vegas is full of secrets... I just learned about another one. Stay tuned 😘 1/26/20

4:12 PM ET - 19 Nov 19

http://twitter.com/ShaniaTwain

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Vegas @Vegas

We’re excited for #LetsGoVegas! You’re still the one … and one important piece of something BIG we can’t wait to share with everyone on Jan. 26! What’s it all about? Stay tuned!

9:21 PM ET - 20 Nov 19

https://twitter.com/Vegas/status/1197339231808450560

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We finally know Shaina's "January 26th secret" and why she was riding around on a horse filming on Fremont Street in Las Vegas last November. She will be in a commercial for the new Las Vegas slogan ad campaign which will air during the Grammys.

New Las Vegas Marketing Motto ‘Only Vegas’ Set for Reveal at Grammys, ‘What Happens Here’ Retired

Las Vegas tourism officials are readying to roll out their new marketing slogan that might put a slight twist on the iconic “What Happens Here, Stays Here” advertising motto.

By Devin O'Connor | Casino.org | January 20, 2020

In early December, the Las Vegas Convention and Visitors Authority (LVCVA) teased an upcoming change to its longtime city slogan. Several celebrities were involved in hyping the update.

Aerosmith frontman told a crowd of cheering fans, “When I say, ‘What Happens Here,’ you say, ‘Only Happens Here.'” Tyler added on Instagram, “You know we only do ‘Amazing’ things. Which is why we’ve teamed up with #Vegas to create the next big thing for the city. Find out more January 26th 2020!”

January 26 marks the 62nd Grammy Awards. The music awards show airs live from the Staples Center in Los Angeles at 8 pm ET. Lizzo has the most nominations with eight.

Only Vegas

The odds favor that the LVCVA’s new marketing slogan will be, “What Happens Here, Only Happens Here,” or simply “Only Vegas.” The hashtag “OnlyVegas” has quickly become a popular social media tag.

R&R Partners, the advertising agency that developed “What Happens Here, Stays Here,” was again commissioned by the LVCVA to provide the motto with a refreshing.

“One of the things we’ve have known for years in Las Vegas is there’s a feeling people only get here,” R&R CEO Billy Vassiliadis told USA TODAY. “That feeling is tied to an experience that is unique and they can’t get anyplace else.”

The LVCVA has purchased two 60-second ad spots that will air nationwide around the time Aerosmith performs live. The group is currently amid a Las Vegas residency at MGM’s Park Theater. The show runs through early June.

What Happens History

“What Happens Here, Stays Here” was deployed in 2003 as a result of a need to market Las Vegas as a place other than just gambling. A year of research found that visitors felt a deep personal freedom while in Sin City.

R&R’s case study concluded, “In short, the freedom to be someone we couldn’t be at home. And freedom from whatever we wanted to leave behind in our daily lives. Just thinking about Vegas made the bad stuff go away. At that point the strategy became clear. Speak to that need. Make an indelible connection between Las Vegas and the freedom we all crave.”

Aerosmith isn’t the only celebrity in on the new slogan. Shania Twain posted last month, “@vegas is full of secrets… I just learned about another one. Stay tuned 1/26/20.” And Lady Gaga bandleader Brian Leader shared a video to social media with him saying, “What happens here? You’ll just have to wait until January 26th to find out.”

Similarly to Aerosmith, Gaga is doing a residency at the Park Theater. Twain is at Planet Hollywood’s Zappos Theater.

Motto Retired

FOX Business says Steven Hill, CEO of the LVCVA, has told sources that the “What Happens Here” tagline is being officially retired on January 26. The city will focus on marketing the Strip as the world’s premiere convention and vacation destination.

More than 39 million people traveled to Sin City in 2019, an increase of 0.5 percent. Strip hotels maintained an occupancy rate of 92 percent on an average nightly rate of $143 – up three percent.

The LVCVA spends around $100 million each year marketing the nation’s gambling capital.

https://www.casino.org/news/new-las-vegas-marketing-motto-only-vegas-set-for-reveal-at-grammys/ 

GRAMMY Insights With Watson To Bring Real-Time Artist Insights To GRAMMY Red Carpet Using AI

IBM and the Recording Academy team up for the third straight year, this time bringing music fans to a new level of insight into their favorite artists during the Jan. 26 red carpet livestream on GRAMMY.com

GRAMMYs | January 20, 2020

Want more from your GRAMMY red carpet coverage this Sunday, Jan. 26? This year IBM is enhancing the fan expereince with the all-new GRAMMY Insights with Watson!

GRAMMY Insights with Watson will analyze the red carpet video and audio in real-time to generate artist insights that will be overlaid during the livestream on GRAMMY.com. Using artificial intelligence and natural language processing, Watson will analyze what is being discussed between the red carpet host and the guest, and will pull from millions of data points to share additional facts about the conversation. 

Thanks to partnership between IBM and the Recording Academy - now in its third year - fans will have more insight than ever into their favorite artists.

With more than 1,500 celebrities that will walk the red carpet and 894 nominees for the 2020 GRAMMYs, it’s impossible for the GRAMMY red carpet hosts to fully satisfy fan curiosity. With AI, IBM and the Recording Academy will surface new information to enable a better, more engaging experience for the millions red carpet livestream viewers and music fans.

So whether you’re a cord-cutter who wants to watch the red carpet arrivals and interviews live, or a die-hard music or fashion fan who can’t get enough information on music’s biggest stars, the GRAMMY.com livestream will offer a great experience for Music’s Biggest Night.

GRAMMY Insights with Watson will be live on GRAMMY.com red carpet coverage from 5:00 p.m. to 8:00 p.m. ET. on Jan. 26 - don't miss it!

https://www.grammy.com/grammys/news/grammy-insights-watson-bring-real-time-artist-insights-grammy-red-carpet-using-ai

***"GRAMMY: Red Carpet Live" airs at 7:00pm ET/4:00pm PT on CBS.

New Las Vegas slogan will replace ‘What happens here, stays here’

By Bailey Schulz | Las Vegas Review-Journal | January 22, 2020

What happens here, only happens here.

Las Vegas’ new slogan will replace the famous “What happens here, stays here,” people familiar with the matter confirmed, and launch Sunday night during the Grammys.

Billy Vassiliadis, CEO of R&R Partners, did not confirm the new language but said, “We sort of feel we bridged the (‘What happens here, stays here’) icon to today. We kept the essence of it.

Sunday’s launch – and beyond

The city is getting ready to launch the new slogan Vegas-style, with plenty of bright lights and celebrity appearances.

The Grammy Awards begin at 5 p.m. (8 p.m. ET) and the first TV advertisment will feature a star-studded cast, including country artist Shania Twain, singer Christina Aguilera, UFC fighter Francis Ngannou and rock band Aerosmith talking about how Las Vegas presents visitors with unique experiences.

Starting at 6 p.m., marquees up and down the Strip are set to light up with the city’s new phrase for roughly an hour.

“It’s a tip of the hat to all the residencies that are here, which has become a really cool new thing,” Vassiliadis said.

The advertisement is set to run until the end of March, and a second commercial will follow that challenges viewers to make a trip to Vegas.

“It was a matter of driving impulse decision making,” Vassiliadis said.

The firm is hoping the Grammy launch gets people talking about the new slogan both on and offline, with a hashtag being pushed as part of the campaign.

According to R&R, about 81 percent of Twitter users are on the platform while watching award shows. About 8.7 million tweets are sent during the Grammys awards show, well above the roughly 5.7 million sent during the Oscars.

Vassiliadis said the social media aspect is set to be a large part of this campaign.

“You don’t launch (campaigns) the way you used to,” Vassiliadis said. “It’s not about the brand offering itself up on a TV commercial. The audiences want to be the ones that push things out, that own it, that influence their peers.”

To that end, Instagram traps will be set up across the Strip, Fremont Street and McCarran International Airport, urging visitors to snap and share a photo of themselves with art installations that have the slogan plastered across their exterior.

Those messages on social media could include a new Las Vegas hashtag that comes with a mini icon of the “Welcome to fabulous Las Vegas” sign. The Las Vegas emoji is set to launch alongside the advertisement at the Grammys, and would make Las Vegas the second destination in the world with its own emoji, behind Tokyo.

In the long run, R&R plans to work with various partners to continue to get the word out.

The firm is looking into ways to integrate the slogan in airline experiences through partnerships with companies like Frontier and Allegiant. Another partnership with Pantone Color Institute is set to unveil a set of “Neon Vegas” colors with names based on the new slogan.

The firm also wants to integrate the phrase into special “only in Vegas” events. NFL games could be promoted with icons like the New York-New York’s Lady Liberty statue wearing eye black that showcases parts of the slogan, for example.

Vassiliadis said the new expression is more than just a TV spot and a few billboards; he and his firm want the new message to be a constant presence that’s driven by various brands and celebrities.

“It really gives us an opportunity to sync this thing into the culture, really give it roots, so it’s constantly present in some way,” he said.

***Click link below to read rest of the article.***

https://www.reviewjournal.com/business/new-las-vegas-slogan-will-replace-what-happens-here-stays-here-1941438/

Shania Twain @ShaniaTwain

I'm going to be a presenter at this year's @RecordingAcad #GRAMMYs. Excited for all the nominees! Tune in this Sunday 1/26 on @CBS.

1:00 PM ET - 23 Jan 20

http://twitter.com/ShaniaTwain

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https://www.instagram.com/stories/shaniatwain/

Tommy wrote:

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According to Taste of Country, Shania will be sitting in front of pop singer Billie Eilish.

https://tasteofcountry.com/2020-grammy-awards-seating-chart/

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This view shows John Legend sitting in front of Billie Eilish. Maybe they changed the seating.

https://twitter.com/MendesNotified/status/1220832165048373248 

Shania will attend tonight's GRAMMY Awards and be presenting an award. She will not be performing.

***"E! Live From The Red Carpet" airs at 6:00pm ET/3:00pm PT on E!.

***"GRAMMY: Red Carpet Live" airs at 7:00pm ET/4:00pm PT on CBS.

***The GRAMMY Awards air live from STAPLES Center in Los Angeles at 8:00pm ET/5:00pm PT on CBS.

***Click HERE to watch the Red Carpet show and GRAMMY Awards online via a CBS livestream.

***The GRAMMYs Twitter account will have red carpet coverage from 5:00pm to 8:00pm ET.

30 minutes until the awards and Shania still hasn't been on the Red Carpet.

"Entertainment Tonight" interview

https://www.youtube.com/watch?v=9UgBdQzLwhs

"Access" interview

https://www.youtube.com/watch?v=XesVV2vGmcw

Billboard interview

https://www.youtube.com/watch?v=QQW47QJ0eOA

Shania posing on Red Carpet

https://www.youtube.com/watch?v=HBtVpc1lcaI

Shania Twain @ShaniaTwain

#GRAMMYs 2020 DONE 🔥 Congratulations to @DanAndShay for winning Best Country Duo/Group Performance and to all the winners and nominees of the night! Love to my presenting partner @BebeRexha, a formidable woman 😘 A lot of love on a sad night ❤️

9:31 AM ET - 27 Jan 20

http://twitter.com/ShaniaTwain

Here is the commercial Shania is in for the new Las Vegas slogan.

WATCH: Las Vegas' new slogan 'What happens here, only happens here' has landed

By Ed Komenda | Reno Gazette Journal | January 26, 2020

LAS VEGAS – Sin City travelers have a new tourism slogan to inspire their adventures.

“What happens here, only happens here.”

An updated version of “What happens here, stays here” – a mantra that spent almost two decades embedded in the American vernacular – launched Sunday with a 60-second commercial aired after Aerosmith’s performance at the 2020 Grammy Awards. 

The television spot featured a who’s who of Las Vegas celebrities, including Shania Twain, Christina Aguilera and UFC heavyweight fighter Francis Ngannou.

Sunday's launch encountered a tragic and unexpected hurdle – a Southern California helicopter crash that killed basketball icon Kobe Bryan and his daughter Gianna. Tourism authorities had planned to roll out launch activities on the Las Vegas Strip Sunday, fitting resort marquees with #OnlyVegas.

Those activities will be postponed until a later date.

“In light of today’s tragic accident that claimed the lives of Kobe Bryant, his daughter Gianna, and others on board, we are postponing any activity planned on the Las Vegas Strip until a future date," said Steve Hill, CEO of the Las Vegas Convention and Visitors Authority. "The hearts of everyone in Las Vegas are with the families and friends of those lost, with all of Los Angeles and with his fans around the world.”

No permission needed

The campaign maintains the heart of the “What happens here” slogan: “Here, you don’t need permission from anyone,” said trumpet player Brian Newman. “Except yourself.”

R&R Partners, the advertising agency that built the slogan for the LVCVA, deployed more than 200 people over several years to assemble the campaign. Crews filmed the commercial over seven days on the Strip.

In December, for the first time in Las Vegas history, McCarran International Airport recorded 50 million passengers on the year. Tourism authorities aim to surpass that number with the help of the new slogan – one that pitches Las Vegas as a center of unique experiences.

“It’s a very free-form destination,” said Arnie DiGeorge, R&R’s executive vice president. “When we do research, most of the people that come here will plan one big dinner and one show, and they’ll leave the rest open, because they want to be immersed in the world here, and they want to enjoy where it’s going to take them.”

The USA TODAY Network sat down with R&R CEO Billy Vassiliadis to get the inside story of the new “What happens here, only happens here” campaign – and what that philosophy actually means.

“One of the early compliments we got about ‘What happens here, stays here’ was that it is a very truthful and powerful statement," Vassiliadis said. "We think this one is too.”

On what the 'What happens here' philosophy means ... 

e were the release valve. We were lithium. We brought visitors back down. We let them get away from clocks and schedules and gotta-dos and honey-dos and all the other stuff that real life calls for. I used to say the carpenter from Des Moines would wear a suit here and the banker from New York would wear shorts and a t-shirt the entire week they were here. They transformed themselves to not be what they were in their daily lives. Whatever release they felt they needed and wanted. That hasn’t changed.

On what has changed ... 

How we communicate has changed. The number of channels we have to communicate on has changed. The amount of information we receive has changed. Our ability to receive information – only the information we want – has changed. We now customize the information we receive. That has created this enormous challenge – not just for us, but for every product and brand. There’s also this undertone of anti-establishment that’s back to the '60s in some way. You’re not a brand loyalist for life anymore. These younger kids sure aren’t, and I’m not talking about just millennials – I'm talking even up into the middle of Generation X. There’s a cynicism by the consumer about brands. With this idea of us exclusively offering a certain experience to this sharing generation, what becomes vital to any brand and destination is having peers influence peers. Your friends will believe you more than they’ll believe me telling them this is the best place to be. That has really driven where we’ve gone digitally, socially, etc.

On the pressure of getting it right ... 

We feel a huge obligation to this community, because the tourism industry drives school funding. It drives hundreds of thousands of jobs. If we screw something up, and there’s a drop in visitation, there’s a couple thousand families that don’t have an income and health insurance. We view tourism as a pillar of the economic wellbeing of this community. This is how we eat, how we educate our kids, how we build schools, how we build roads, how we support water infrastructure, all those things. We put a lot more pressure on ourselves with this campaign, because we know the faces of the people who are going to be impacted if we don’t succeed.

On how to measure the success of 'What happens her, only happens here' ... 

Are the travelers up? Are the room rates going up? Are the shows selling out? Raw numbers. Are we filling airplane seats? Are we filling hotel rooms?

On the evolution of marketing Las Vegas ... 

By 1980, Vegas was the only destination to legalize game, and then Atlantic City came along. By the mid '90s, every American was living within 200 miles of legalized gaming, and it was growing exponentially. Our folks here – our property investors – went in and built all sorts of cool new stuff – spas and shopping and signature restaurants – so the product at least matched the major products that were out there: San Francisco for dining, New York shopping, etc. But is that a differentiator? If I can eat this in San Francisco and in Las Vegas, and I live near San Francisco, I’ll just go there. So we took ‘What happens here, stays here’ to that step: No, San Francisco doesn’t give you this. No one gives you this. Las Vegas is the most unique experience. This is the ultimate adult freedom, and that’s still the core of what drives us – the idea that this is the only true adult freedom in the world.

https://www.rgj.com/story/news/2020/01/26/inside-las-vegas-slogan-what-happens-here-only-happens-here/4553988002/

Associated Press interview

On the Grammys red carpet, Shania Twain and Keith Urban continue the discussion of equal male and female airplay on country radio.

https://www.youtube.com/watch?v=E0K3A1DODgo

For anyone who hasn't seen it, here is Shania and Bebe Rexha presenting Best Country Duo/Group Performance at the GRAMMY Awards.

http://www.shaniasupersite.com/shania_news_grammypresentation012620.html