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A ‘more free-spirited’ Shania Twain is here — in the form of her iconic Barbie

Let's go girls: The Canadian icon and several other global role models are being honored with dolls in their likeness for Barbie's 65th anniversary.

By Anna Kaplan | TODAY | March 6, 2024

Shania Twain's voice begins to crack when she starts talking about her Barbie.

“I’m going to refer to her,” Twain says, looking at her own Barbie doll, dressed in the same outfit the Canadian singer wore in the music video for her hit song “Man! I Feel Like A Woman!”

The iconic music video for the empowering anthem premiered 25 years ago in March 1999, and now, as Barbie’s 65th anniversary approaches on March 9, Mattel is honoring Twain and seven other global role models with one-of-a-kind dolls in their likeness.

“This is a more free-spirited Shania, and that is where I’m at right now,” Twain says of her doll. “I’m just feeling more free spirited than ever. I’m very inspired, and I’m letting my imagination run wild and crazy.”

“And I think that’s what Barbie should do anyway for everybody,” she continues. “I’m lucky because I’ve been able to manifest my imagination in real life and Barbie’s captured it.”

Twain, 58, tells TODAY.com she chose to have her Barbie in her “Man! I Feel like a Woman!” outfit because of her experience on her last tour, where she would wear the outfit during the encore and change up her hairstyles every night.

“That was me sharing my classic self with the audience,” Twain says of sticking with the original costume. “But the one that I think captured the classic and the contemporary was this look with the super long, pinky blond hair, which is quite opposite from the original look.”

Twain’s Barbie features her “Man! I Feel like a Woman!” outfit, but as described, has blond hair with bright-pink tones underneath.

In addition to Twain, who represents Canada, Viola Davis (United States), Lila Avilés (Mexico), Enissa Amani (Germany), Helen Mirren (United Kingdom), Maira Gomez (Brazil), Kylie Minogue (Australia) and Nicole Fujita (Japan) will also get dolls of their own in honor of International Women’s Day on March 8 and the 65th anniversary of Barbie the next day.

25 years of 'Man! I Feel Like A Woman!'

Almost 25 years to the day after the video for "Man! I Feel Like A Woman!" was released, Twain shares what the song meant to her when she wrote it.

“Well, I’ll start by saying that it started with the song, but the song was written as a genuine exclamation to myself — me expressing how great it was starting to feel to be a woman,” Twain says.

Twain says she thinks many of the challenges she's faced in her life have been because she's a woman.

“The more I started to mature into the shape of a female, the more difficult it got,” she says. “The more difficult it became to be taken seriously for my thinking, for my talents, for my skills, for what I had to say or what I wanted to say.”

The singer has been open about her struggles with body image in the music industry and trauma from her past, and has since been rediscovering herself through her artistry and fashion.

“It’s the only skin I have,” she told TODAY's Hoda Kotb in January 2023. “I don’t have a choice. Otherwise, I’m going to hate myself for the rest of my life. So it’s time to start loving myself in my own skin and really embracing that and not be embarrassed or shy of it and this is who I am.”

Twain tells TODAY.com she first started to feel good again in her own skin while writing “Man! I Feel Like A Woman!”

“When I wrote ‘Man! I Feel Like A Woman!,’ that was the beginning of me going, ‘Huh. I am actually enjoying — not rejecting but enjoying — that fashion can make me feel so feminine and feel good about being feminine,” she explains.

She shares that, at the time, she was still somewhat afraid to show her feminine side in her music and her fashion choices due to fears she wouldn’t be taken seriously.

“But ‘Man! I Feel Like A Woman!’ was the end of all of that. That was me saying, ‘OK, this is all of me,’” she says. “This is the woman and it’s the brain and it’s the creator and it’s all of those things. It’s the whole package.”

“And I was really, from that moment, embracing it in my own mind in real time,” she adds.

In recent years, Twain has debuted a multitude of hair colors and styles, including a light pink look on TODAY in January 2023, where she also discussed how posing completely nude for a photo shoot for part of her “Queen of Me” album cover boosted her confidence.

“I’m so glad I did that,” Twain said on TODAY. “Once I flipped that switch and dove into it ... I committed 100%, and I wasn’t thinking about what anybody thought. I didn’t think about who was in the room. This is about me. This is my moment to really embrace myself in vulnerable moments.”

“It had to be vulnerable, where I felt that I was facing a fear of being judged, or being maybe even laughed at, at being embarrassed,” Twain continued. “But it was only empowering. It was really fabulous.”

Vegas residency and Harry Styles (swoon)

Twain is about to embark on the next phase of her career: her “Come on Over” residency in Las Vegas set to begin May 10.

“The residency in Vegas is going to be very, very interactive with the audience. The proximity is really something that I like to take advantage of in Las Vegas because the audience is so close,” she says. “I love the spontaneity of interaction with the audience.”

She promises an exciting show: “It’s going to be all hits. So anyone who comes to the show can count on knowing the music. It’s going to be a show of celebration. I don’t want to give everything away so that there’s some things to look forward to, but it’ll be a very energetic show and it’ll be up close and personal.”

While she doesn’t offer up any details on if she’ll have special guests during the residency, she does dreamily reminisce of taking the stage with Harry Styles during his Coachella set in 2022.

“It was such a big moment — I’m never going to get over that moment either,” Twain says. “It was really, really lovely and beautiful.”

There is one thing Twain says she will definitely be bringing with her to Vegas, though: her own Barbie.

“Oh, my gosh, I am!” she vows.

https://www.today.com/popculture/music/shania-twain-barbie-las-vegas-2024-rcna141675

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Shania Twain's iconic 'Man! I Feel Like a Woman!' look becomes a Barbie

By Edward Segarra | USA Today | March 6, 2024

https://www.usatoday.com/story/entertainment/music/2024/03/06/shania-twain-barbie-doll-man-i-feel-like-a-woman/72806160007/

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Shania Twain now has a Barbie modelled after her: 'My own projection of myself'

By Nicole Thompson | The Canadian Press | March 6, 2024

https://nationalpost.com/pmn/entertainment-pmn/shania-twain-now-has-a-barbie-modelled-after-her-my-own-projection-of-myself

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Shania Twain on Becoming a Barbie Doll and How She Became Confident in Her Own Skin: ‘I Was Very Self-Conscious Before That’

The superstar is a 2024 Barbie Role Model, along with Kylie Minogue.

By Melinda Newman | Billboard | March 6, 2024

https://www.billboard.com/music/country/shania-twain-barbie-doll-man-i-feel-like-a-woman-1235622796/

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‘Barbie’ honours Shania Twain with custom doll

Global News - Canada

Ahead of International Women’s Day and the 65th anniversary of ‘Barbie,’ Mattel has immortalized eight women from around the world in plastic including Shania Twain.

Prior to the release, Global’s Liem Vu chatted with the Canadian superstar about the honour and reuniting with one of her most iconic outfits.

“I’m so impressed with my ‘Barbie’ doll. Honestly, in every way, it captures the essence of (the song),” Twain said during a virtual interview from Los Angeles.

https://www.youtube.com/watch?v=-4lVdnk2u7Q

Barbie Celebrates 65 Years of Inspiring Girls to Recognize Their Full Potential

Mattel | Press Release

EL SEGUNDO, Calif., March 6^th, 2024 – Mattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65^th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary. 

Since the brand’s inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from encouraging self-expression through dress-up to playing out any of her 250+ careers. With Barbie by their sides, countless children have been able to imagine their own stories through play that help shape their real-life futures. As Barbie celebrates her 65^th anniversary on March 9, the brand is sharing countless stories of empowerment and bringing her legendary legacy to life through the eyes and words of fans everywhere, starting with some of the most renowned storytellers out there.

“Barbie’s story has never been just about her. It’s about the countless young kids she’s inspired and the millions of stories she helped them imagine along the way,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their limitless potential, and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize over six decades of stories Barbie has helped write and the doll that continues to give everyone the opportunity to dream – and dream big.”

The Barbie brand is kicking off 65^th-anniversary celebrations this March by:

• HONORING GLOBAL STORYTELLERS USING THEIR PLATFORM FOR GOOD with one-of-a-kind role model dolls made in their likeness in celebration of International Women’s Day. Barbie will recognize women worldwide who embody the brand’s mission to inspire stories to shape the future. The global lineup includes:
  • Viola Davis (united States): Critically Revered Artist, Activist, Producer, Philanthropist, and Best-Selling Author - Viola Davis is an Oscar, Emmy, Tony, and Grammy winning actor. Her production company, JuVee Productions, focuses on giving a voice to the voiceless through impactful narratives defined by inclusion. Davis has partnered with multiple programs to eradicate childhood hunger in the United States.

• • Shania Twain (Canada): Global Superstar, Celebrated Songwriter, and Style Icon - As one of music and fashion’s most renowned trailblazers breaking down barriers for women in country music, Shania Twain is the top-selling female country pop artist of all time.

  • Dame Helen Mirren (United Kingdom): Acclaimed Actress and Advocate for Women’s Stories - Helen Mirren is one of the world’s best known and most respected actresses, along with being an advocate for embracing and celebrating self-expression, aging and fashion.

  • Kylie Minogue (Australia): Artist - As a superstar artist, Kylie Minogue’s glittering career has kept her firmly rooted in the present whilst defining and celebrating much of our collective past.
  • Maira Gomez (Brazil): Content Creator - Hailing from the indigenous community of the Tatuyo ethnic group in Amazonas, Maira Gomez aims to present the culture and traditions of her people to her nearly 7 million followers on social media.
  • Lila Avilés (Mexico): Director, Producer, and Screenwriter - Lila Avilés is an award-winning film producer, having won more than thirty international festivals and whose movies have a strong reception from international critics.
  • Nicole Fujita (Japan): Model - Nicole Fujita is a model and TV personality whose apparel brand will be opening its first retail store in March.
  • Enissa Amani (Germany): Comedian - Enissa Amani is a stand-up comedian and political activist using her voice to create and produce viral shows addressing racism issues in Germany.
  • Barbie is dedicated to showcasing more impactful stories and storytellers who can help inspire fans of all ages to craft their own narrative and unlock their limitless potential
• EXPANDING OUR COMMITMENT TO RESHAPE HOW SOCIETY SUPPORTS GIRLS’ EMPOWERMENT by entering our third year of partnership with Inspiring Girls International in continued support of the Barbie Dream Gap Project. This includes:
  • Curating and delivering a year-long program focused on empowerment and growth for girls aged 12-14 across seven countries worldwide through transformational and engaging workshops. The custom program will help encourage girls to explore diverse career interests, develop leadership skills, and gain confidence. Furthermore, ongoing support and guidance from real-life mentors, including successful women leaders and Barbie role models, will underscore the message that “You Can be Anything”.
  • Helping to close the Dream Gap through over $2 million in donations, since inception in 2019, to like-minded non-profit organizations with the vehicles in place to reach girls, highlighting 250+ careers, and empowering 25 million kids and counting, all with the shared goal to create more opportunities for growth for girls on a global scale.

• INTRODUCING AN ANNIVERSARY COLLECTION of products revisiting some of the most popular career dolls from Barbie’s impressive resume and introducing new celebratory and Fashionista dolls inspired by classic Barbie looks throughout her history.  The 65th anniversary collection includes:
  • The Barbie Career 65th Anniversary doll collection highlights three of the most popular careers held by Barbie since the doll’s creation including Farm Vet, Pop Star, and Astronaut.
  • A new signature, collectible offering inspired by the original 1959 Barbie doll, dressed in a classic couture gown featuring white and black stripes, celebrating the iconic black and white striped bathing suit.
  • 2024 Fashionistas dolls paying homage to Barbie fashion through the years by re-imagining iconic looks in modern day outfits. The new dolls are inspired by 65 years of style including the 1959 First Barbie, 1977 Superstar Barbie, 1985 Peaches ‘n’ Cream, and many more dolls.
  • Barbie Cuutopia Plush figures inspired by iconic Barbie looks. Fans can dive into the glamour with embroidery, textured details and voluminous hair that celebrates Barbie doll’s signature looks with trendy kawaii style.
  • UNO Canvas™ Barbie highlighting Barbie as a fashion icon, offering a premium collectible UNO deck designed with dolls and artwork.
  • Hot Wheels® Barbie 65th Anniversary Corvette C8.R made and styled in the Hot Wheels Premium tradition for ultimate collectability.

• UNVEILING BARBIE-THEMED COLLABORATIONS with more than 40 brand partners across fashion, food, location-based entertainment, and publishing for fans to join in the Barbie celebration. Collaborations include:
  • 1-800-Flowers.com, 24 ORE Cultura, A Leading Role, Aldo, Alex and Ani, CHI, Cheryl's Cookies, Da Bomb, DefineMe Creative Studio Cre, Dragon Glassware, Franco Mfg., Funko, Hallmark Cards, Inc., Homesick, Impala Skate, Impressions Vanity, Innovative Designs, Keds, Lionel Trains, Loungefly, Love Your Melon, MakeUp Eraser, Monogram International, Nettie, PersonalizationMall.com, Posh Peanut, Quarto, Random House, Roots, SmartSweets, Sprinkles, Ukonic, and Unique Vintage.
  • Barbie: The World Tour, a new illustrated book available March 19th, created by Barbie the Movie star/producer Margot Robbie and her stylist Andrew Mukamal with photography by Craig McDean and creative direction by Fabien Baron, in partnership with Rizzoli to capture the glamour and high style of the most popular doll in the world.
  • Barbie by Assouline, a luxury, 340-page coffee table book fabricated in silk Barbiecore pink, which explores the brand’s evolution, decade by decade, with fascinating facts, insights and never-before-seen imagery that opened the imagination for what a doll – and a woman – could be.
  • Stacy's Pita Chips limited-edition specialty bags featuring a signature Barbie-pink metallic exterior, accompanied by a doll-size bag of chips. In celebration of female founders and International Women's Day, Stacy's Pita Chips will also support the Barbie Dream Gap Project with a $100,000 donation to Step Up to provide mentorship and programs for girls to define their ideal destination and get there – wherever that destination may be.
  • Experiences near you including Barbie: A Cultural Icon (US), Barbie Dream Lounge(MX), Barbie: The Exhibition (UK), Malibu Barbie Café (US), World of Barbie (US), and Barbie Bahamas Beach Vacation at Atlantis.
• CELEBRATING AT RETAIL across the globe with in-store and online activation, including:

• • An Amazon Barbie 65^th Brand Shop featuring Barbie-themed products including toys and apparel.
  • Target, featuring an exclusive “Write Your Legacy” Barbie-themed apparel and accessories capsule collection for girls 5 to 10, along with an assortment of Barbie-themed products across the store including featured items in toddler girls and juniors apparel. Find the collection of Barbie 65th Dolls in-store and on Target.com including an exclusive Barbie 65th Sapphire Doll.
  • Walmart, featuring exclusive product at Walmart.com in March, followed by  Barbie displays at Walmart locations across the country in May under the theme “65 Years of Inspiration, Dreams Made Here.” The collection will include new products across toy, apparel, accessories, sporting goods, and food and beverage. 

Barbie’s 65^th anniversary year follows a milestone moment in the brand’s history with the 2023 release of the Barbie movie, created in partnership with Warner Bros. Pictures. Since its theatrical debut last July, the critically acclaimed, award-winning Barbie movie has shattered multiple box office records by becoming the highest-grossing film of 2023, the highest-grossing film ever for Warner Bros. Pictures, and the highest-grossing film by a female director, Greta Gerwig.

Following Barbie’s birthday on March 9th, the brand will continue to celebrate throughout the year, including addition partnerships across next 65 days, and further activities through the Fall. 

https://corporate.mattel.com/news/barbie-celebrates-65-years-of-inspiring-girls-to-recognize-their-full-potential

Shania Twain’s Barbie Is a Dream Come True

In the words of our Canadian icon: “Let’s go, girls!”

By Katherine Singh | Fashion Magazine - Canada | March 6, 2024

https://fashionmagazine.com/flare/celebrity/shania-twain-barbie/

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Shania Twain on Officially Becoming a Barbie, After Having to Choose Between Guitars and Dolls as a Child

By Chris Willman | Variety | March 6, 2024

https://variety.com/2024/music/news/shania-twain-barbie-doll-commemorative-interview-1235932876/

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Shania Twain's Barbie doll reminds her 'to dream'

eTalk - Canada

Shania Twain’s Barbie doll is ✨absolute perfection.✨ The country star shared with us what this collaboration with Barbie means to her. ❤️

https://www.youtube.com/watch?v=rpYPwDGe39Q

Shania Twain @ShaniaTwain

I play Barbie every day.... with myself! 😂💕 I’m in love with my one-of-a-kind @Barbie doll, she’s been given the Vegas makeover, just like me! 🎩 #Barbie #Barbie65 #letsgogirls

Video - https://twitter.com/ShaniaTwain/status/1766205210010005802

3:51 PM ET - 8 Mar 24

http://twitter.com/ShaniaTwain

https://www.youtube.com/watch?v=2vXm4SOZEwk

Are we able to buy a doll??