I was thinking, and that's a scary thought!!! that with Shania most likely to return to the limelight this year, wouldn't it be cool for her marketing people to start a campaign of little blips of her on TV. Imagine your watching TV, and suddenly after a commercial is over, there's Shania's face for a few seconds. After starting some buzz with that for a few weeks, they add on to that with some words at the bottom of her picture saying, "she's coming". The pictures are never the same.
Capt. Morgan Rum did something like that with billboards here in the USA years ago.
Good idea... I am sure in US you have store chain called THE BRICK.. It only came to Canada about 20 years ago... The Toronto Star(Toronto's number one news paper ran this add.... FULL PAGE ADD...... No pictures,adds, NOTHING.... All it said was in GIANT letters.....THE BRICK ARRIVES IN 30 DAYS....THE BRICK ARRIVES IN 29 DAYS and so on. Nobody knew what the brick even was. Trust me....On opening day.. People were racing to The Brick to by appliances... IT WORKED