Tommy's #1 SHANIA TWAIN SuperSite Message Board

Tommy · Guru

Shania wins SMItty award for innovative use of scent in "Still The One" show

Tanya · Guru

Shania wins award for innovative use of scent in "Still The One" show

Tommy · Guru

Tanya wrote:
Is Still The One Day and Still The One Night one fragrance or two? Does anybody have a picture of it? I believe I've seen it but I can't remember where. :(

I think they are two different fragrances. I remember reading an article and Shania mentions them and explains there is a "daytime" scent and "nighttime" scent. Or maybe it's one fragrance suitable for day and night? I can't remember what she said. I can't find the article...

Tanya · Guru

This article about the award is so confusing as they write two fragrance titles but also say "fragrance is" as in one fragrance. Well, and I cannot find the pics, too. I'll search all my computers tomorrow.

Tanya · Guru

When did she receive it? During her last show on May 29?

Tommy · Guru

Tanya wrote:
When did she receive it? During her last show on May 29?

I'm not sure. Press release doesn't say. But I would assume so.

Shaniafan · Veteran Member

Tommy wrote:
Tanya wrote:
When did she receive it? During her last show on May 29?
I'm not sure. Press release doesn't say. But I would assume so.

I was at the May 29th show and it wasn't mentioned. Maybe she got the award after the show.

Tanya · Guru

Apparently, she indeed got it after the concert, otherwise the news would be published earlier by someone from the audience.

Tanya · Guru

Is Still The One Day and Still The One Night one fragrance or two? Does anybody have a picture of it? I believe I've seen it but I can't remember where. :(

Loonie Echo · Senior Member

I've been looking for the fragrance too. I don't think there were pictures of it when someone showed items for sale in her Vegas gift shop.

Butters · Guru

I wonder if her concerts are an issue with people with perfume allergies. It would drive mine crazy I imagine.

Tanya · Guru

Some source wrote in their review that they didn't smell any scent. And if the scents are natural (like the scent of the forest or the campfire) I don't think there will be problems. And the show's been in run for half of the year and no complaints.

Shaniafan · Veteran Member

I didn't smell anything but I wasn't on the main level. Maybe you have to be close to the stage to smell the scents.

Tommy · Guru

Shania Twain’s Vegas Shows Use Sight, Sound and . . . Smell?

By Brad Schmitt | Published: Jun 03, 2013

Call it Shania Twain: 4D.

Yes, Shania’s fans at her show at The Colosseum at Caesars Palace get to see a great show and hear her songs and stories. But that’s not all, folks.

Seems show producers have scent machines spread throughout the theater. That’s right, at various points in the show, the audience is hit with a variety of smells.

Toward the beginning, Shania’s signature fragrances waft over the audience. Later, there’s a “saloon” smell, described as “leather and vintage,” and the audience also gets campfire smells during the show.

All of this has caught the nose of the fragrance industry. And Shania is now the proud owner of a ScentWorld 2013 SMItty award, given to a fragrance owner who has used a scent “in a way that is new and unexpected”—such as misting a fragrance out over an audience of fans.

So Shania has Grammy trophies, CMA and ACM awards, and now a SMItty. Bet we know which one smells the best. . . .

http://www.countryweekly.com/news/shania-twain-vegas-shows-use-sight-sound-and-smell

Tommy · Guru

Tommy wrote:
Tanya wrote:
Is Still The One Day and Still The One Night one fragrance or two? Does anybody have a picture of it? I believe I've seen it but I can't remember where. :(
I think they are two different fragrances. I remember reading an article and Shania mentions them and explains there is a "daytime" scent and "nighttime" scent. Or maybe it's one fragrance suitable for day and night? I can't remember what she said. I can't find the article...

Here is a picture of the TWO Still The One perfumes - Day and Night.

Tommy · Guru

2014 SMItty Awards - Nominate Shania!

Nominations Now Being Accepted for Prestigious 2014 Smitty Award for Excellence in Scent & Sensory Marketing - Awards to be Given at ScentWorld 2014, June 12-13, New York

What is the coolest ad or marketing from 2013? Chances are, it involved engaging one or more of the senses in a new and unique way; if it did, nominate it for a SMItty Award, given for excellence in scent and sensory marketing.

New York, NY (PRWEB) April 17, 2014 - ScentWorld Events, LLC is now accepting nominations for the prestigious SMItty awards, given to companies that have demonstrated excellence in scent and sensory marketing in the previous year. The winners will be announced at a gala awards lunch during its global scent and sensory marketing event, ScentWorld 2014, June 12-13, 2014 in New York City.

There are four different categories:

Harald Vogt Scent Marketer of the Year – Named after the late founder of the ScentWorld event and industry leader, Harald Vogt, this award honors the scent marketing company that has done the most to promote the scent marketing industry in the previous year, either through highly visible scent marketing projects or through communication and advocacy.

Best Sensory Marketing Campaign - This award is designated for the advertising, marketing or branding agency that has created the most creative and effective marketing campaign strategically using two or more of the senses.

Most Innovative Use of Scent Marketing - This award will go to the brand owner who has implemented an outstanding use of scent, in a way that is new and unexpected.

Scent Technology Innovation Award - This award will be presented to the company that has created and marketed the most innovative new scent technology equipment, product or process.

Last year’s SMItty award winners include Shania Twain, who won the Most Innovative Use of Scent Marketing award for her use of multiple scents during live concert performances of her “Still the One” tour, ScentAir, winner of the Harald Vogt Scent Marketer of the Year for their “City of Dreams Rainforest” scent installation at Macau’s world-class lodging, dining and entertainment complex, Nose Knows Design, winner of Best Sensory Marketing Campaign for the YSmell Project, a contest where students were challenged to design retail spaces using scent as an inspiration, and Scentandrea, winner of the Scent Technology Innovation award for its Scent Halo™ light, a point of sale device that projects a logo and emits a signature scent for multi-sensory retail branding.

ScentWorld Events is accepting nominations via a form on its website at http://scentworldevents.com/smitty_nomination. The deadline for nominations is April 30, 2014.

About ScentWorld, LLC: ScentWorld is the preeminent global scent and sensory marketing conference. It features two days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies. For more information on ScentWorld, visit http://www.scentworldevents.com.

http://www.prweb.com/releases/2014/04/prweb11771272.htm