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Cumulus moves Country Weekly magazine to web only

By Lance Venta | Radio InSight | April 14, 2016

After purchasing a stake in Country Weekly magazine in 2014 to be part of their “NASH” Country lifestyle brand, Cumulus Media is shutting down the print version of what is now “NASH Country Weekly” after the April 22 issue.

The magazine’s content will be rebranded as “NASH Country Daily” under existing Editor-In-Chief Lisa Konicki with the content being placed on the websites of Cumulus’ station websites. Cumulus had purchased 50% of Country Weekly in January 2014 from American Media. NASH content began appearing as an insert the following month before the magazine was rebranded as “NASH Country Weekly” in June 2015.

Following the issue on stands April 22nd, NASH Country Weekly will relaunch as NASH Country Daily, with country lifestyle content available exclusively digitally, via Cumulus’ extensive digital footprint, reaching over 1,000,000 country enthusiasts monthly. This obviously far exceeds the magazine’s current 35,000 print circulation and will enable more up-to-the minute distribution of content,” announced NCW Editor-in-Chief, Lisa Konicki, who will remain in her role with Nash Country Daily.

Mike McVay, SVP of content and programming, Cumulus Media & Westwood One added, “This is a win-win. While enabling exponentially more country music fans to access NASH content, when and where they choose, it frees significant resources for us to laser-focus and double down on our investment in the properties and platforms of the powerful NASH brand that present the greatest growth potential. We remain deeply committed to NASH, proud of its cultural significance and influence in the country community and optimistic about its future.

https://radioinsight.com/blog/headlines/105853/cumulus-moves-country-weekly-magazine-to-web/