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Tommy · Guru

Shania's "Soldier" showcased in "Thank You For Your Service" featurette

Victoria · Veteran Member

I don't hear Shania. Where is the song?

Tommy · Guru

Victoria wrote:
I don't hear Shania. Where is the song?

The song isn't in the trailer. It will be in the featurette that will play in theaters during the movie previews.

pauloup · Member

Tommy wrote:
It will be in the featurette...

So it will not be in the movie itself (maybe final credits)?

Tommy · Guru

pauloup wrote:
Tommy wrote:
It will be in the featurette...
So it will not be in the movie itself (maybe final credits)?

That's still unclear. But according to the press release it sounds like the song will only be in the featurette.

pauloup · Member

Tommy wrote:
pauloup wrote:
Tommy wrote:
It will be in the featurette...
So it will not be in the movie itself (maybe final credits)?
That's still unclear. But according to the press release it sounds like the song will only be in the featurette.

Thank you, Tommy! I'm still trying to understand the term featurette. It seems to mean a behind the scenes video. It's a new term for me.

matteotempo · Guru

Here it is!!!!

https://twitter.com/Cinemark/status/905294515052752896

Nash · Senior Member

matteotempo wrote:
Here it is!!!!
https://twitter.com/Cinemark/status/905294515052752896

I'm gonna cry! So beautiful!

LJ-R · Senior Member

Shania's

Tommy · Guru

RE: Shania's "Soldier" showcased in "Thank You For Your Service" featurette

Tommy · Guru

Shania introducing the featurette in a movie theater.

https://www.instagram.com/p/BZDMzikl6o9/

Tommy · Guru

Shania Twain @ShaniaTwain

@AMCTheatres is offering free tickets to US Veterans & Active-Duty service members to see #ThankYouForYourService www.tyfysmilitaryoffer.com

11:11 AM ET - 23 Oct 17

http://twitter.com/ShaniaTwain

Tommy · Guru

Weekend Box Office - Late Night Update

Deadline | October 27, 2017

...Older adult wide entries that hoped to vie for awards contention — DreamWorks/Universal’s Thank You for Your Service and Paramount/Black Bear’s Suburbicon are dying at this point in time with respectively $3.75M and $3M.

On social media, RelishMix observed in advance a divided reaction to Thank You for Your Service: ”Many Fans on social are praising what appears to be an accurate portrayal of military life and delight in a film that shows veterans in a positive manner. However, many who have a personal connection to the war or troops who served, expressed finding the story heavy. Many are divided of the topic of warfare which could confirm this is a politically charged film.”

While Thank You for Your Service was made for a modest estimated cost of $20M with targeted P&A toward the Red States, it’s not bringing in its demo in an American Sniper type of way even though the pic was directed by that pic’s Oscar-nominated screenwriter Jason Hall.

In addition RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss. The song was #1 on the charts a few weeks prior. “In a featurette, Shania spoke – off camera – about the song. Prior to the release, Shania also had a message that played before the trailer featuring the song in some theaters…That said, it’s good that the campaign benefited from this music video posted to Shania’s VEVO channel on YouTube (drawing 211K view). However, it’s a considerable miss for the campaign that Twain did not talk about the film specifically on any of her official pages, nor did the film's official FB page post her clip.”

http://deadline.com/2017/10/jigsaw-george-clooney-suburbicon-madea-halloween-thank-you-for-your-service-1202196050/

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"RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss." ("Soldier" is NOT on the movie's soundtrack or on the movie credits at the end. It's only in the featurette/trailer video.)

"The song was #1 on the charts a few weeks prior." (They must mean Shania's album NOW was #1, not the song "Soldier".)

Shaniafy · Member

Tommy wrote:
Weekend Box Office - Late Night Update
Deadline | October 27, 2017
...Older adult wide entries that hoped to vie for awards contention — DreamWorks/Universal’s Thank You for Your Service and Paramount/Black Bear’s Suburbicon are dying at this point in time with respectively $3.75M and $3M.
On social media, RelishMix observed in advance a divided reaction to Thank You for Your Service: ”Many Fans on social are praising what appears to be an accurate portrayal of military life and delight in a film that shows veterans in a positive manner. However, many who have a personal connection to the war or troops who served, expressed finding the story heavy. Many are divided of the topic of warfare which could confirm this is a politically charged film.”
While Thank You for Your Service was made for a modest estimated cost of $20M with targeted P&A toward the Red States, it’s not bringing in its demo in an American Sniper type of way even though the pic was directed by that pic’s Oscar-nominated screenwriter Jason Hall.
In addition RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss. The song was #1 on the charts a few weeks prior. “In a featurette, Shania spoke – off camera – about the song. Prior to the release, Shania also had a message that played before the trailer featuring the song in some theaters…That said, it’s good that the campaign benefited from this music video posted to Shania’s VEVO channel on YouTube (drawing 211K view). However, it’s a considerable miss for the campaign that Twain did not talk about the film specifically on any of her official pages, nor did the film's official FB page post her clip.”
http://deadline.com/2017/10/jigsaw-george-clooney-suburbicon-madea-halloween-thank-you-for-your-service-1202196050/
----------------------------------------
"RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss." ("Soldier" is NOT on the movie's soundtrack or on the movie credits at the end. It's only in the featurette/trailer video.)
"The song was #1 on the charts a few weeks prior." (They must mean Shania's album NOW was #1, not the song "Soldier".)

You left out part of the quote:

In addition RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss in regards to hooking a bigger crowd. The song was #1 on the charts a few weeks prior. “In a featurette, Shania spoke – off camera – about the song. Prior to the release, Shania also had a message that played before the trailer featuring the song in some theaters…That said, it’s good that the campaign benefited from this music video posted to Shania’s VEVO channel on YouTube (drawing 211K view). However, it’s a considerable miss for the campaign that Twain did not talk about the film specifically on any of her official pages, nor did the official FB page post her clip.

It makes it sound as though they described the song as a miss. Rather, they mean it was a missed marketing opportunity that both teams failed to tie their projects together.

-- Edited by Shaniafy on Saturday 28th of October 2017 02:42:37 AM

Tommy · Guru

Shaniafy wrote:
You left out part of the quote:
In addition RelishMix calls out the Shania Twain song “Soldier” heard on the pic’s soundtrack as a huge miss in regards to hooking a bigger crowd. The song was #1 on the charts a few weeks prior. “In a featurette, Shania spoke – off camera – about the song. Prior to the release, Shania also had a message that played before the trailer featuring the song in some theaters…That said, it’s good that the campaign benefited from this music video posted to Shania’s VEVO channel on YouTube (drawing 211K view). However, it’s a considerable miss for the campaign that Twain did not talk about the film specifically on any of her official pages, nor did the official FB page post her clip.
It makes it sound as though they described the song as a miss. Rather, they mean it was a missed marketing opportunity that both teams failed to tie their projects together.

The writer must have gone back and added it...